Planasa reinforces its position in China after acquiring 100% of its local subsidiary

Planasa, a Spanish company that is the world leader in advanced varietal research in the agri-food sector, recently acquired by the German conglomerate EW Group, has closed an agreement to acquire the remaining 50% stake held by its partners in China, the brothers Martin and Thomas Dabilly, thus ensuring full ownership of the business. This advance represents a significant leap for Planasa, which consolidates its position in the large, rapidly growing Chinese blueberry market.

Planasa's Chinese subsidiary, Meiming, focuses on the nursery and marketing of Planasa blueberry varieties, serving exclusively selected clients with a strong presence in the country. Over the past three years, Meiming has experienced remarkable growth, driven largely by the excellent acceptance of these blueberry varieties in the Chinese market.

Michael Brinkmann, CEO of Planasa, expressed his “great recognition and gratitude for the commendable work carried out by the Dabilly brothers during their management of the business.” He also emphasized the company's current preparation for the next phase of expansion, “reflecting Planasa's commitment to expanding its global reach.”

To lead this new chapter, Planasa has named Jeffrey Fan as its new CEO. Fan brings great experience and vision to the position, with a proven track record in the sector. His main responsibility will be to position Planasa as a relevant player in the fresh blueberry market, strengthening the company's presence in China.

The company thus continues its growth strategy that positions it as a world leader in the agri-food sector, specialized in obtaining a new generation of red fruit varieties, through the intensive use of cutting-edge technology combined with traditional crossing techniques.


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