Why will the "World Blueberry Tour" start in Peru?

Peru has been the country that has pushed the blueberry industry the most in recent years, turning from an incipient producer, less than a decade ago, to leading global blueberry exports in the world for the third consecutive year.

The world slowly returns to normal and there is great expectation to meet, meet again and resume the plans and dreams that have been postponed. The pandemic is being left behind and there is an urgency to make up for lost time. It is expected that people and organizations in this immediate future will make a qualitative leap regarding their realities, taking better advantage of the opportunities that open up and raising the levels of ambition and expectations after this long hiatus that we have lived.

A "blue" world

In this framework, companies are preparing to implement bolder plans in innovation and development, taking risks that in the past were left in the pipeline or were discarded, because the crisis showed that dreams should not be postponed.

The World Blueberry Tour is situated in this framework, in which they see the tremendous potential of the blueberry industry in the world and are not willing to delay its development and expansion around the planet.

For this reason, the World Blueberry Tour covers a tour of the most important Latin American, African, European and Asian producing countries in the next two years, and that tour will begin in Peru next March.

Why Peru?

Because Peru has been the country that has pushed the blueberry industry the most in recent years, turning from an incipient producer, less than a decade ago, to leading global blueberry exports in the world for the third consecutive year.

Daniel Bustamante, president of Proarándanos, an organization that groups the Peruvian industry, has predicted that Peru will increase exports by 30% this season, growing from 162.459 tons to more than 200 thousand tons exported, which is an extraordinary increase if we consider that five years ago, in the 2015/2016 season, Peruvian blueberry exports only approached 13 thousand tons.

In the case of organic blueberries, the growth is similar, increasing from 6.500 tons to 19.000 tons in the current season.

"We hope that in the next five years, exports of organic blueberries will grow at the same rate as the blueberry industry, that is, between 10% and 15% of total production would be organic," the executive declared to the media.

For these and many other reasons, the World Blueberry Tour will begin in Peru, with the XIX International Blueberry Seminar, on March 10, at The Westin Lima Hotel & Convention Center.

An extraordinary boost

At the Lima meeting, which will be the first in the international industry after the pandemic, the major issues that all industry players are interested in will be addressed. The state of the industry and the commercial projections that exist for the product in the markets will be evaluated; the abundant genetic and varietal offer; the results of the latest studies and research in plant nutrition, pre-harvest and post-harvest; the great offer of new technologies and services; and knowledge of new management systems, among many other relevant topics.

Everything indicates that the World Blueberry Tour will be an extraordinary boost to a new but rapidly developing industry already enjoying a global reality. The constant and sustained increase in demand for the consumption of the fruit deserves that the blueberry industry continues to develop and spread even more throughout the different geographies of the planet.

Source
Martín Carrillo O. - Blueberries Consulting

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