Alongside the talks and panels, the commercial area offered a meeting point between companies, producers and advisors in a region that continues to gain importance within the Peruvian blueberry industry.

At the opening of Blueberry Convention Paracas 2026, the president of Proarándanos linked the development of blueberries with the experience of other agro-export crops and highlighted the role that Ica would have played in the early years of the industry.

During the Blueberry Convention Paracas 2026 trade panel, fruit quality, varietal strategy, field efficiency, infrastructure and logistical coordination emerged as increasingly sensitive factors for sustaining export competitiveness.

With Ica increasing its share of Peruvian blueberry exports, the Blueberry Convention Special Edition Paracas 2026 will bring together key players to analyze what this growth demands in terms of profitability, operations, logistics, and competitiveness.

At the XL International Blueberries Chile 2026 Seminar, Rodrigo Ferreyra addressed how irrigation uniformity, leaching and root zone conditions are redefining water management in substrate-grown blueberries, a technical focus that he will continue to develop at the Blueberry Convention Paracas 2026 with the talk “Precision Water Management in Blueberries”.

The Blueberry Convention Paracas 2026 program will bring together specialists who will address the main factors currently influencing blueberry competitiveness: strategy, production, water management, health, nutrition, physiology, and climate response. The session on Wednesday, May 6, will integrate these perspectives into a sequence that connects business, operations, and fruit quality.

The Peruvian blueberry boom continues to attract large capital and companies, but beneath the surface the export map is shifting rapidly: dozens of new players are entering with significant volumes, while others —including firms that billed millions of dollars in 2024— are left out due to falling prices, oversupply and greater demands for efficiency and quality.

The growth in agricultural exports from both countries has changed the landscape of international fruit trade. Technological advancements, modern infrastructure, and a focus on new crops have transformed regional competition, while key markets like the United States absorb a diverse and increasingly sophisticated supply.