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First day Wednesday May 31, 2023




07:30 - 08:00 Accreditation
08:00 - 08:15 Welcome words
Jorge Esquivel

Ing. Agr. MS.

Director of Blueberries Consulting

Alejandro Velazquez

Director-General of

SADER Agrifood Competitiveness

Juan Jose Flores


Aneberries Mexico

Andres Canales Leano


Council of Agricultural and Agroindustrial Development of Jalisco

08:15 - 09:15 Round Table: Mexican leaders analyze the present and future of the blueberry industry
Francisco Ortiz


Berries Paradise

Jose Luis Bustamante



Rigoberto Guerrero placeholder image


Hortifrut Mexico

09:15 - 09:45 Challenges of blueberry production in Peru: Profitability and cost analysis. The importance of genetics
John Paul Bentin

Ing. Agr. MBA.

Production manager

Family Farms Peru

09:45 - 11:00 Coffee Break
11:00 - 11:20 Varietal alternatives in blueberries for Mexico: news and evaluations by productive zone
Lucia Corbetto

Founding Partner

Osiris Plant Management

11:20 - 11:50
Ricardo Márquez

Commercial manager

Fall Creek Mexico

11:50 - 12:00 Round of questions
12:00 - 12:40 Irrigation in hydroponics: practices for a successful management of blueberries in substrate
Boaz Guy

Agronomic Manager

Netafim Mexico

12:40 - 13:20 Strategies for the integrated management of diseases of economic importance in blueberry
Angel Rebollar

Professor and researcher

Chapingo Autonomous University

13:20 - 13:30 Round of questions
13:30 - 15:00 Lunch
15:00 - 15:45 Strategies to increase caliber in blueberries
Daniel Diaz

Research Director


15:45 - 16:15 Pollination: scientific knowledge and technologies to increase yield in blueberries
Matias Viel

Founder & CEO


16:15 - 17:00 Importance of reserves in plant development and fruit quality
Ivan Fruits

Corporate Agronomy Director


17:00 - 17:15 Round of questions
17:15 - 17:45 The importance of Morocco as a supplier of blueberries in the world: current status and projections
Amine bennani

President chez ass.

Marocaine des Produceurs des Fruits rouges

17:45 - 18:00 Round of questions
18:00 - 19:30 Cocktail
19:30 - 19:45 Closing of the day
Second day Thursday June 01, 2023




08:00 - 08:30 Accreditation
08:30 - 09:30 Production of blueberries in pots: The importance of choosing the substrate and irrigation and fertilization strategies
María del Carmen Salas

Ing. Agr. Ph.D.

researcher and

PhD professor

University of Almería

09:30 - 10:15 Nutritional balance in different phenological stages of the blueberry
Gerardo Nunez

Ph.D. Horticultural Sciences

University of Florida

10:15 - 11:30 Coffee break
11:30 - 11:50 International expert ceremony irrigation and nutrition in blueberries
11:50 - 12:45 Use of biostimulants in blueberries: alternatives to improve the quality attributes of the fruit
Prometheus Sánchez G.

Ing. Agr. MS. Ph.D. Agricultural Sciences - President

Mexican Society of Plant Nutrition AC

12:45 - 13:45 Round of questions
13:45 - 13:50 Closing of the Conference
- Program subject to change
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Media Partners

News XXVI Seminar Mexico 2023
With a desire for reinforced growth, the International Blueberry Seminar in Guadalajara ends

After responsibly identifying the biggest shortcomings that the Mexican industry faces, pointing out the new challenges, opening up to the replacement of genetic material, advancing in the implementation of better management and learning about the experiences carried out in other countries, producers and industry mexicana reinforced their will to continue growing in a sustained manner and raise the quality of their fruit as an immediate objective to achieve greater competitiveness in the international blueberry market.


Hard Rock Hotel Guadalajara

Hard Rock Hotel Guadalajara, Avenida Ignacio Luis Vallarta, Zapopan, Jalisco, Mexico


For accommodation reservations at the Hard Rock Hotel Guadalajara with a preferential price, contact:


+52 (33) 9690 8603 / 04