Taiwan gains ground in the diversification of Peruvian blueberries

Markets and diversification

Taiwan gains importance in the diversification of Peruvian blueberries

Shipments grew by 304%, propelling Taiwan to first place among the markets Proarándanos groups as “other destinations.” The country accounted for more than half of the increase in this category and boosted its share of Asian destinations for Peruvian blueberries.

By: Natalia Rubio Iversen

28/07/2026

Taiwan is ceasing to occupy a secondary position on the export map of blueberry Peruvian. So far in the 2026/27 season, shipments have reached 1.456 tons, compared to 360 tons during the same period of the previous season. With a growth of 304%, the market moved from third to first place within the group that Proarándanos classifies as “other destinations,” meaning those located outside the United States, Europe, China, and the United Kingdom.

The percentage is partly due to a low base of comparison, but the additional volume allows for a better understanding of the change. Peru shipped 1.096 more tons to Taiwan, equivalent to approximately 53% of the total growth recorded by this group of markets. Of the 2.070 tons that the bloc added compared to the same period last season, more than half went to the Taiwanese market.

Taiwan is driving the group's growth.

The trend over the last three seasons shows a marked acceleration. In the same comparative period, shipments increased from 35 tons in 2024/25 to 360 tons in 2025/26 and to 1.456 tons during the current season.

With that volume, Taiwan accounts for 31% of shipments included in the "other destinations" category, well above Singapore, Brazil and Colombia, which are around 480 tons, and India, which reaches 439 tons.

The difference is also evident in the growth rate. While shipments to Taiwan increased by 304%, Singapore grew by 8%; Brazil, by 39%; Colombia, by 21%; and India, by 36%. The group's growth was not evenly distributed but was primarily driven by the Taiwanese market.

primarily through the Taiwanese market.

Overall, exports to “other destinations” increased from 2.699 to 4.769 tons, a rise of 77%. However, the number of countries included in this category decreased from 26 to 25. This growth did not come from adding new markets, but rather from expanding shipments to destinations that were already part of the Peruvian trade network.

Taiwan spearheaded that movement. Its share within the group rose from 13% in the previous campaign to 31% in the current one, a difference that clearly separates it from the rest and gives it a weight it had not had in previous seasons.

Taiwan is distancing itself from other Asian destinations

This advance also puts Taiwan ahead of the other Asian markets included in the group. Singapore accounts for 482 tons; India, 439; and Thailand, 269. None of them come close to Taiwan's volume or its growth rate.

China continues to be a much larger market, with 4.121 tons shipped during the season. Taiwan's increase does not displace the Chinese market, which remains the main Asian destination for Peruvian blueberries, but it does raise the importance of other buyers in the region.

The comparison should be kept in perspective. Taiwan represents about 5% of Peru's total exports, far from China's 15%, Europe's 22%, and the United States' 40%. Its significance lies in the shift it is experiencing in smaller markets and the speed with which it has increased its market share.

The volume has already changed; now it remains to be seen whether the market can sustain it. The continuity of orders will show whether Taiwan is steadily increasing its purchases or if the surge is concentrated at the start of the season.

For now, its progress has already altered the group's balance: Taiwan has taken the lead, accounting for almost a third of its shipments and more than half of its growth. With these results, it has ceased to be a marginal destination and has begun to occupy its own space within the group's commercial presence. blueberry Peruvian in Asia.

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