Key Trends and Strategic Insights from the IBO Report 2024: Global Cross-Border Pricing Trends
The recently released Independent Entrepreneur Report sheds light on important price trends in the global blueberry market during 2023, predominantly driven by strategic shifts and supply fluctuations due to the impact of the El Niño phenomenon.
Central to the 2023 market dynamics is Peru’s global presence amid declining volumes, which played a key role in influencing global prices. The impact of this was mixed: Europe experienced substantial price pressure due to a combination of reduced production from Peru and deficits from Morocco and Spain, among others.
This combination A combination of factors created a tight market, leading to higher prices. In Asia/Pacific, the reliance on South American blueberries meant that any changes in supply from this region had amplified effects.
The Americas also saw a significant increase in blueberry prices. Diverse supply sources within the Americas helped cushion some of the shocks that were felt more acutely in other regions, but short Pacific Northwest seasons were combined with those in Peru in the second half of the year.