Transfer times ...

There are many theorists who argue that the real transactions of the immediate future will not be the goods, nor the tangible or traditional products, but the knowledge and information related to the correct way of doing things.

The exchange will no longer be manufacturing, the true exchange will be in the contents.

The globalized world for a long time has exceeded the field of economics and the elimination of borders for the commercialization of products. Not only markets are accessible to any producer in the world today.

Globalization has also eliminated the cultural walls of many regions and even comes close to involving them in a single daily life, as is the case in Latin America.

The scientific research, the accumulated experience, the new applied technologies and the specialized information have acquired with the economic globalization and of the communications a value almost greater than the product itself.

The problems of a Peruvian producer are very similar to that of a Colombian or a Chilean from the north, the difference is in the specific, that is, in his personal experience, in the way he solved the problems at the time, or the use that he gave to technology.

That specific knowledge, or know-how, is relevant and has value. This information is required and demanded by different actors, so the transfer of this knowledge is not only valuable, but it is also a form of development.

As in any human act, and especially in the aspect of economy or trade, there are differences when it comes to offering knowledge. There are those who remain only in the fact of selling information as a business, and others who have made the transfer of knowledge and technology a contribution to the development of countries and the region.

news_25072015_2Jorge Esquivel, manager of Blueberries Consulting, who together with AGQ international have organized two international seminars, both in Chile (Monticello) and the one of the past 18 in June in Peru (JW Marriott), explains his objectives in these events:

"We realized that important information was captured in some very restricted circles, in libraries, in technical talks with little attendance ... and that the transfer of information was not reaching the true protagonists of this industry ... to producers".

And he is absolutely right, because content information in the 20th century was classified as secret and restricted to certain very narrow circles, however the 21st century brings access to any type of information through the advancement of communications technology .

Because in addition our realities are more and more similar to globalization, and similar problems it is advisable to face them with similar solutions.


Source: - Martín Carrillo O.

Previous article

next article


Produce blueberries in a pot or in a bag?
The benefits of having access to data that enable your organization...
Achieving the maximum potential of the new varieties of blueberries: Mace...