It is no secret that the region of La Libertad, of which Trujillo is the capital, and its neighbors Lambayeque and Ancash, are the heart of the Peruvian blueberry production and export industry, and perhaps of the entire Latin American continent, because in that This area not only produces the large volumes of this fruit that supplies the world, but it is also where there is more innovation and the presence of new varieties in the industry.

At the International Blueberry Seminar that took place in Trujillo on July 6 and 7, it was possible to verify the great interest that exists on the part of the global industry for what is done in that area and it was also possible to verify part of the reasons of the success of the local industry.

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Regarding the former, in addition to having extraordinary attendance, which overwhelmed the facilities of the Costa del Sol Windham Trujillo Golf, the main Peruvian agricultural companies, many representatives of international companies related to the blueberry business, could be seen at the meeting. both exporters, receivers, and transport or packaging, and many local and foreign investors, called by the will of the Peruvian blueberry industry to continue growing and developing new production projects.

Reasons for success

In the second aspect, which refers to the reasons for the success and development of the local industry, it was possible to observe the presence of a large number of technicians and professionals from the main agricultural companies, which sent numerous delegations to participate in the International Seminar. standing out for his high level of preparation and knowledge of the different aspects of cultivation, as well as great business discipline and up-to-date information on most of the elements that are related, not only to the orchard, but to the blueberry business as a whole.

From the latter, a good part of the objective reasons for the success of the Peruvian blueberry industry can be deduced, and specifically the great development of the region of La Libertad and its surroundings, because the theoretical and practical level shown by the men and women who make up In an almost equal manner, the human resource of the local industry is very outstanding and, furthermore, very receptive to learning from other people's experiences and, above all, new knowledge or information regarding the different aspects of the crop, hopefully even in its smallest details.

In summary, the last International Blueberry Seminar was a meeting of high quality and high level, both in the programmatic offer carried out by the organizers, and in the qualitative composition of the attendees, which gave the event a higher profile, leaving a very high ground for carrying out similar future initiatives.