"A known container for a different product"
If something works, as it happened with the plastic ice cube for cherry tomatoes, why not improve it for other products? This is how the initiative of this Almeria company to adapt it to blueberries came about. This new packaging began as a test that was sent to different companies as, and today, its production is increasing.
It has been in Fruit Logistica 2017 where one of the possible options has been presented, a cube of 500gr. which, thanks to its flat cover, will greatly facilitate storage and transport. After several conversations and analyzes, finally "We believe that we will stay with the 250gr., will have more acceptance", Comments Pedro Martínez, commercial director of Induser. In fact, there are companies that are already working with this type of packaging as Royal, Special Fruits or Discrolls. To this day, some units are being sent to the supermarkets to check how the merchandising, as well as to see what acceptance they have among consumers.
Source: Freshplaza.es
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