At La Cattaleya Terrace, in the town of Zúñiga, Jalisco, the meeting convened by FallCreek is taking place to analyze the current state of the Mexican blueberry industry and review in detail the varietal offer that the company makes available to consumers. producers.

Photography by Blueberries Consulting

A large number of producers, from different states of Mexico and some from abroad, mainly from the Peruvian industry, met to address the challenges of the Mexican industry in the international blueberry market and define future steps to increase competitiveness.

FallCreek executives and specialists, led by Cort Brazelton, spoke in great detail about the various topics, both commercial and technical.

Photography by Blueberries Consulting

The keys

Oscar Verges, Co-CEO of FallCreek, in his welcome remarks, reviewed the history of the Mexican industry and its different strategies to be competitive and present in the market. “There were moments 10 years ago when each productive area had its window, in 10 more years it will not be like that, in fact, in many cases it is no longer like that. At this time, Peru shares the same window with Chile, Mexico will share against other people, and it is no longer just a matter of having the route, but a matter of having the keys”, he assured, explaining that the keys go through productivity improvements, yield improvements at harvest and better fruit quality for the market.

More R&D

Then Cort Brazelton made a detailed analysis of the global industry and future opportunities, based on the progressive increase in world demand and the great genetic supply of new varieties, which allows more and better quality production.

Photography by Blueberries Consulting

“There are a lot of variety offerings today, there are various sources of varieties, and we don't have a monopoly on the best varieties. We do not have a monopoly on knowledge. Our obligation is to serve them better and we are strongly increasing our investments in R&D, and that is not only varieties or genetics, but new technology and better knowledge”, he explained.

new era

“We are entering another era. The era of supply creation is already ending. There are no windows. The opportunity for quality and competitive unit cost is the key now. Now the key is quality, ”she emphasized.

At the meeting, Juan José Flores, director of Aneberries, also spoke, who referred to the challenges and opportunities of the Mexican blueberry industry. Ending the meeting on its first day with a detailed report on the industry, by Ricardo Márquez, commercial manager of Fall Creek Mexico, who provided abundant information on the productive and commercial behavior of the industry, developing interesting projections related to world consumption, higher productivity and profitability.

The Field & Forum of Mexico continues with a visit to the Fall Creek nursery in Tala, Jalisco, a tour of the propagation area and the Demo, and a visit to the field to observe the results of the prestigious company's plant genetic improvement.