iBerry, Moroccan producer of berries With a deep commitment to family, community and quality, it celebrates a decade of success following its tenth anniversary on June 17, 2023.

In a world where adaptability and collaboration are key, iBerry Morocco has firmly focused on offering berries healthy, high quality. iBerry's track record is proof of the tireless efforts of family farms to continue investing.

What began with six visionary farmers seeking to work together in a true spirit of entrepreneurship and cooperation has culminated in a success story that no one could have predicted. «Unity was our basis. We came together as a community of farmers with a shared dream and created iBerry, a name that now resonates throughout the sector,” says Karim Riany, one of the founding members.

In the last decade, iBerry has undergone significant evolution. It began as a strawberry producing group and quickly expanded into raspberry production, subsequently becoming a major player in the blueberry market. Now, he is embarking on blackberry production, with other exciting prospects on the horizon. These changes attest to the dedication to the depth and variety of its offering. berries.

The perception that the sector has of the berries Moroccans have also evolved drastically. Ten years ago, Morocco was considered in some markets as a low-cost alternative to Spain. Today, iBerry is at the forefront of the Moroccan IT sector. berries, contributing to establishing standards of quality, service and innovation, changing those perceptions.

«I am immensely proud of iBerry Morocco's achievements over the last decade. His contribution to the sector of berries is undeniable," says Mohamed Alamouri, president of Interproberries, the interprofessional federation whose objective is to promote and develop the Moroccan sector of berries.

As iBerry heads into its second decade, the company remains committed to fostering partnerships, supporting its local community, and providing berries of the highest quality to an ever-growing list of countries around the world.

«When we launched our company in 2013, we could not even dream of what we have created today. We base our company on ideals that are maintained for life; respect, fairness and hard work. Our management team is critical to our success, allowing the founders to focus on our farms and produce wonderful fruit. Our farmers are the cornerstone, with equality at the center of it all. Then there are our incredible workers and our fabulous community, without whom we are nothing. I am immensely proud of what we have achieved so far, but I am aware that we still have a lot to do and fight for. Ten years later, and with many more to go!” says Karim Riany, founder.