USDA: By 2026 China would become the world's leading blueberry producer

In the past ten years, as living standards have improved, consumer awareness has increased, and domestic blueberry production has grown exponentially, blueberries have become a daily fruit in China with a high rate of repeat purchases. Those with a good appearance, a firm texture and high levels of brix in particular have great appeal to Chinese consumers.

As the world's largest blueberry producer, the United States gained access to the Chinese market for its blueberries in May this year, therefore, to support this new opportunity for bilateral trade, the US Department of Agriculture's Foreign Agricultural Service published recently a report that briefly describes the Chinese blueberry market and offers recommendations for exporters.

To date, blueberries from the US, Chile, Mexico, Uruguay, Canada, Argentina and Peru have received approval for export to China. According to the USDA report, 99% of blueberries imported by China come from Peru and Chile due to the existence of free trade agreements and counter seasonal availability.

In 2019, China imported 22.045 tons of blueberries, of which 11.919 tons originated in Peru and 10.049 tons in Chile. The peak period for blueberry imports from China generally occurs from January to February, which corresponds to the low season for domestic production and coincides with the Chinese Spring Festival holiday period, when there is always a strong demand for fruit. fresh on the market.

Due to similar harvest seasons, American blueberries are in direct competition with blueberries grown in China.

China leading world producer

According to the USDA document, more than 70% of blueberries grown in China are eaten fresh. Industry experts predict that China's blueberry harvest will exceed 2026 million tons in XNUMX, pushing the country past the US as the world's leading producer. The main growing regions include Shandong, Guizhou and Liaoning provinces, with June and July as the peak harvest season.

In recent years, several global fruit giants, such as Driscoll's, Costa, Hortifruit and SA Berry Fruit, have made considerable investments in China to grow blueberries and other types of berries. Research projects are also underway in China to develop new blueberry varieties with higher brix levels, firmer textures, and improved aroma.

In September and October, China's domestic blueberry supply gradually comes to an end, while the quality of the fruit also drops sharply. "At this time, the quality of South American blueberries is not stable, while the export volume of Canadian blueberries is insufficient to meet the demand of the Chinese market," asserts the report, concluding that these two months represent an excellent opportunity for US blueberries expand their market presence in China.

The report also recommends that blueberry exporters interested in expanding into the Chinese market pay attention to size, firmness, brix level, and packaging. In China, fresh blueberries are generally classified into one of three grades, namely 12-14 millimeters, 14-16 millimeters and 16 millimeters or more, and are almost universally sold in 125-gram packages.

Source
SimFRUIT

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