Replacement varieties drive growth: Chile's Blueberry Fruit Committee projects a slight increase in fresh blueberry exports for the 2025-2026 season.
The Chilean Fruit Blueberry Committee released its estimate for exports for the 2025-2026 season, projecting a 1% increase in fresh blueberry shipments compared to the previous season. This projection shows a continuation of the recovery observed in 2024-2025, when volumes grew by 5% after four consecutive seasons of losses.
“Beyond the increase in volume, the most relevant aspect of the new season, as in previous years, is the transformation of the varietal mixWe expect a 67% growth in exports of replacement varieties, while traditional varieties will experience a 17% contraction. Thus, replacement, or protected, varieties will represent 35% of total shipments, compared to 21% last season," explained Andrés Armstrong, executive director of the Blueberry Committee.
The executive added that this adjustment process "responds to the need to face the growing competition in international markets, offering fruit with better flavor, quality and consistency, backed by new technologies. post-harvest and logistics services that allow you to reach the main destinations faster and in better conditions.”
Regarding the dynamics of weekly departures, a small advance is observed in the regions with the earliest supply, while the peak of departures should be between weeks 51 and 3, within the normal range of exports of blueberries fresh from Chile.
On the other hand, the industry of frozen has shown remarkable dynamism in recent years, driven by increased consumption After the pandemic, this market has become a strategic opportunity for Chilean producers, especially for channeling traditional varieties that are no longer competitive in the fresh market.
In total, between fresh and frozen blueberries, more than are expected to be shipped. 161 thousand tons de blueberries with an increase of 2% compared to the previous year.
With this estimate, "the Committee reaffirms the sector's commitment to offering a sustainable, competitive and high-quality offer to international markets, strengthening the positioning of Chile as a relevant and necessary player in the global blueberry industry,” concluded the president of the Blueberry Committee, Ruy Barbosa.
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