Advantages of the industry, post COVID 19

Companies linked to agriculture, as providers of technology, services, training or knowledge, will also see their demand redoubled by the entry of these new actors to the undertakings of agricultural projects.

The world is in the midst of a systemic crisis as a result of COVID 19, making it impossible to make the slightest accurate calculation of the damage it will leave behind. There is still no country that has fully overcome the crisis and the vast majority are in the process of spreading the virus. Even in some it is just beginning.

However, this is not an impediment to reflect and evaluate in a primary way the possible scenarios that can be created in the near future according to the behavior of society and the development of the pandemic. Above all, if the consequences it has caused in the world are similar. There are very few nuances of difference in terms of impact in each country. The difference has been in the preventive treatment that each nation has decided to face the virus and its consequences.

At first approach There is consensus that the production, transport, distribution and supply of agricultural food is a strategic and vital element for human survival, and, detaching from this, fresh and healthy foods are those that are privileged for consumption.

Greater demand

This premise opens up great opportunities for the development of the fruit industry in the medium term, especially for the industry that produces crops with nutraceutical properties. Like bilberry and others. 

In the markets of the world the demand for the consumption of healthy and fresh food will double. In organics, demand and values ​​can rise exponentially.

More R&D

On the other hand, the agricultural activity itself has become more important for society, so that the States will allocate more human and material resources for the research and development of the sector in the perspective that science and technology will achieve higher productivity results. and quality of the products.

More investors

In the world of companies and businesses there will also be a return to investment in projects related to agriculture, because it will be shown that it is one of the activities least damaged by the paralysis of the world, on the contrary, its production is privileged as a matter of of State.

In this sense, companies linked to agriculture, as providers of technology, services, training or knowledge, will also see their demand redoubled by the entry of these new actors to the undertakings of agricultural projects.

More labor

Finally, the great problem of the industry in recent times has been the shortage of labor, an issue that will also see a radical change, because many human resources that had migrated to mining projects or urban constructions, will return to industrial agricultural activity pushed by the unemployment, the reduction of wages, or the closeness with their families.

There are many opportunities that can be opened for the blueberry industry, especially for its immunological and nutraceutical qualities that highlight it as a vital fruit for human health. 

As we said, we are in the midst of the global crisis of COVID19. It is still premature to measure the impacts. But there is no reason that prevents observing the behavior of the world to prepare the future course. 

Source
Martín Carrillo O. - Blueberries Consulting

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