After the intense presence in the Huelva Red Fruit Congress, California Nurseries looks to the future with optimism and is prepared to face the challenges that may arise in the coming years. On the one hand, as its general director explains, Antony Infante, “we intend to consolidate the market positioning of the latest varieties, VICA Alegría and VICA Abril, but already working on the development of new varieties that provide added value to the sector.”

Along with this, Infante has confirmed that “we will continue betting on innovation and research to be at the forefront of the red fruit sector", and has announced that "we will continue to increase the hectares of hydroponic production."

Additionally, the company has established a strong commitment to improving sustainability and efficiency in the use of resources, especially water, one of the central topics discussed at the Red Fruit Congress.

An event that has brought together the main berry producing, marketing and exporting companies and has served as a platform to present new projects and innovations in the sector.

Regarding this business event, the general director of Viveros California recalled that "this event has allowed us to present our new raspberry variety, VICA Alegría", which has opened "new business perspectives for the company" due to its great welcome.

VICA Alegría stands out for being a variety of free marketing, very plastic and with fruit that does not bleed, characteristics that make it an attractive option for both producers and marketers.