Perth, 29 September 2025 – United Exports, the exclusive global marketer of OZblu blueberries, has announced that Doug Place will take up the position of global Chief Growth Officer in early 2026. This high profile appointment signals OZblu’s rapid international expansion and will further reinforce its position at the forefront of the premium fresh blueberry market.

Doug Place brings with him nearly two decades of senior leadership in the food and beverage, retail and consumer goods sectors. Most recently, Doug served as Chief Marketing Officer and Chief Strategy Officer at the iconic global brand Nando’s, where he lead the brand in over 13 markets. His leadership and innovative, impactful marketing strategies contributed to the brand’s reputation as one of the most admired consumer brands in multiple markets.

Throughout his career, Doug has shown a remarkable ability to create category-defining consumer brands and fuel sustainable growth across diverse international markets.

“We are thrilled to welcome Doug to the United Exports team,” said Roger Horak, Founder and Executive Chairman of United Exports. “Doug’s expertise in business strategy which results in strong commercial results coupled with class leading brand leadership will be instrumental in our continued expansion of OZblu blueberries across the globe, and realise our vision of becoming the most admired blueberry company in the world.”

In his new role, Doug will lead United Exports’ global growth strategy, focusing on expanding the reach of OZblu blueberries, deepening partnerships with customers and maintaining excellence in quality and innovation throughout the value chain. His expertise will be pivotal in continuing to scale the brand internationally and ensuring OZblu continues to set new standards in the fresh produce industry.

Commenting on his new position, Doug Place said: “OZblu is already a powerful and admired brand with a strong reputation for innovation and consistently world class quality fruit. I’m excited to join United Exports and help accelerate its growth, bringing the very best blueberries to consumers around the world.”

About United Exports

Founded in 2002 by Roger Horak, United Exports started with a focus on stone fruit, swiftly gaining a competitive edge and becoming involved with breeding programmes like OZ Peach and Burchell’s.

United Exports developed into a vertically integrated precision agriculture company, enabling us to be present in every step of the end-to-end value chain – from growing and packing to shipping, marketing and selling.

In 2009, we expanded into blueberries and today, we are internationally recognised for our flagship brand – OZblu blueberries – and our innovative, sustainable and precision-based approach to producing this exciting new series of blueberry genetics.

United Exports produces OZblu blueberries in 12 countries and supplies premium blueberries to all key global consumption markets.

OZblu is a registered trademark and exclusively marketed by the United Exports Group.

About OZblu – Because not all blueberries are created equal!

OZblu blueberries are famously juicier, crunchier and tastier than old-school varieties. With a record-breaking shelf life, this exciting new series of blueberry genetics originate from a unique breeding programme.

Our innovative and sustainable production processes leverage the different climates and rainfall seasons across the globe to ensure a year-round supply of consistent, high-quality OZblu blueberries to delight consumers.

United Exports – home of the OZblu brand – is a vertically integrated agriculture company. United Exports is celebrated for its global footprint of OZblu and its sustainable and precision approach to producing the legendary OZblu blueberries.