Morocco is already positioned as the fourth largest exporter of fresh blueberries in the world and its great potential indicates that it is an industry that will continue to grow. Enlarging its planted area and extending to new cultivation areas, hand in hand with administrative facilities to start new projects; the inclusion of last generation genetic varieties; of the large water desalination complexes; the implementation of new port infrastructure; and the great increase in world demand for consumption of blueberries.

“Morocco has no rival”

According to the latest IBO 2023 report, Morocco's good positioning in the world market is largely due to its magnitude and varietal sophistication.

"It has no rival" says the report, and highlights that, despite being at the gates of Europe, it has extended the marketing of its exports to faraway destinations, such as the Middle East, Russia, Asia and even Canada, and highlights that it continues to reach average prices well above their full-scale peers.

Good agronomic practices and the adoption of next-generation varieties, in addition to the availability and quality of labor and proximity to the market, make Morocco a player with great potential to keep up with the new requirements of world demand. .

Agadir, the destination

The cultivation boom in recent years has spread to Agadir, which has been a pioneer in production with management systems in pots, with substrate and varieties of patented genetics, with good agronomic management, unlike the north, where most of the farms are open sky.

The cultivation of blueberries in Agadir is a geographical extension that has allowed Morocco to produce early, with commercial advantages from January to April. These benefits have attracted companies and investors from America, Europe, South Africa, Israel, Australia, and Moroccan businessmen who want their offer including blueberries.

4 billion tons

The XXVIII International Blueberry Seminar on September 13 and 14 in Agadir, among the many topics that its program will address for the two days, places special emphasis on the most important issues linked to Moroccan producers, such as the wide range of genetics state-of-the-art, handling in pots and substrate, or efficiency in profitability and cost management, but there is one issue that will be very relevant for Morocco in its commercial expansion strategy in the world market: post-harvest handling.

The need to double world production volumes to reach 4 million metric tons is predicted by the end of this decade, due to the high demand that is projected. In this objective, all the knowledge, experience and technology that exists to support the fruit in its post-harvest stage, both in the packaging, transfer, transport and distribution of the fruit, so that it arrives in good condition to the final consumer, It is of the utmost importance for the Moroccan industry today.

world specialist

For this reason, postharvest doctor Bruno Defilippi will be one of the important figures in the program of the XXVIII International Blueberry Seminar, that the September 13 and 14 at the Hotel Les Dunes D'or Center De Congrès in Agadir.

Bruno Defilippi is a researcher at the Chilean Institute of Agricultural Research (INIA), and is perhaps the most important benchmark in the post-harvest stage of fruit at an international level. On the first day of the meeting, Dr. Bruno Defilippi will give a talk: "Challenges and opportunities to reduce losses and improve the quality of the fruit" and will also participate in a Round Table, together with the main specialists who will participate in the Agadir meeting, debating the theme: "Cultivation challenges and identification of critical points to compete in the markets", with which the second day of the XXVIII International Blueberry Seminar will close.

The next XXVIII International Blueberry Seminar It will be held 13 and September 14 in the halls of Hotel Les Dunes D'or Center De Congrès, in the city of Agadir, Morocco.

To inquire about the booth available click HERE

For purchase your ticket to the 100% face-to-face event click HERE