The production of blueberries in Spain, a sector in full growth although red fruits have always been known and appreciated by the consumer. In the last five years the interest towards berries in general and blueberries in particular has experienced a very relevant increase. This is mainly due to the new trends in healthy consumption that are emerging with more and more force and now predominate in society.
At the national level, the blueberry is one of the red fruits whose figures are increasing the most in the country. Huelva, for its part, continues to be the province with the highest production of blueberries in Spain. It is also the largest producing area in Europe. In 2019, the blueberry planted area in the province of Huelva has increased by 7%, from 2.858 hectares in the 2017/2018 campaign to 3.059 hectares in 2018/2019.
Objectives of the Tour
This activity has as main objective to know in situ the reality of the crop and share experiences and information with various actors, in addition to knowing the different management techniques and the advances and innovations that have been developed in the country.
The technical tour is carried out by areas of the southern Spain (Andalusia) such as: Seville, Huelva and LepeIts purpose is to bring to the fore, and first-hand, the processes and techniques used in Spain to produce a product with export quality.
Marketing of blueberries in Spain
The key to the success of blueberry production in Spain is its commercialization. According to data from Fepex (Spanish Federation of Associations of Producers Exporters of Fruits, Vegetables, Flowers and Live Plants), the export of blueberries showed a growth of 18,5% in 2018 and reached 52.689 tons. Therefore, a significant change in turnover can be observed since 2012: the blueberry turnover has gone from € 85 million to € 258 million.
The main destination for blueberries within the European Union continues to be Germany, with 42% of shipments. Other important markets continue to be the United Kingdom, with 21%, and the Netherlands, with 12%.
Despite all the challenges, blueberry production in Spain brings great value to the berry sector and has a promising future thanks to the growing demand in the market.