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Program, First Day

Wednesday, May 28, 2025

Schedule

Topic on

08:00 AM - 08:30 PM Accreditation
08:30 AM - 08:45 PM Inauguration / welcome words
Jorge Esquivel

Agr. Eng. M.Sc. Director

Blueberries Consulting

Eduardo Ron Ramos

Secretary of Agriculture

and Rural Development

SADER Jalisco

08:45 AM - 09:45 PM Panel Discussion / The Blueberry Industry: Current Status, Strategies, and Trends
Miguel Ángel Curiel

President of Aneberries

Vice President and Manager

General at Driscoll's Mexico

Rigoberto Guerrero

CEO

Hortifrut Mexico

César Ortíz

CEO Berries Paradise

Roberto Sámano

CFO

North Bay Produce

Rodrigo Orozco

Director General

Agrovision Mexico

09:45 AM - 10:15 PM Mexican Berry Market Update: Production, Marketing, and Genetics
José Luis Bustamante

President

Planasa Mexico

10:15 AM - 11:05 PM Coffee Break
11:05 AM - 11:30 PM Data analysis from recent seasons: Mexico's opportunities in the global blueberry market
Colin Fain

Founder and CEO

Agronometrics

11:30 AM - 12:10 PM Modern Blueberry Production: Data Analysis and Strategies
Jorge Esquivel

Agricultural Engineer, M.Sc. Chemistry

Agricultural Autonomous University

from Madrid - International Advisor

12:10 AM - 12:50 PM Blueberry production in Mexico: Irrigation, substrates, varieties and fruit quality
Eduardo Betancourt

Director BETABLUE

Agricultural Consulting

12:50 AM - 13:00 PM Question Round
13:00 AM - 14:20 PM Lunch time
14:20 AM - 15:00 PM Characterization of substrates and recommendations for their use in blueberries: Use of irrigation technologies and methods
David Bryla

Research Horticulturist

US Department of Agriculture

Agriculture Research Service

15:00 AM - 15:30 PM Raspberry varieties available for Mexico
Karen Ruiz

Trade Representative

and Technical Americas ABB

Advanced Berry Breeding

15:30 AM - 15:40 PM Question Round
15:40 AM - 16:30 PM Panel Discussion / Strategic Planning Based on Market Demands: What Do Consumers Want?
Ignacio Santibáñez

CEO

QIMA Produces

Herika Sainz

Commercial Director

Hortifrut Mexico

Mario De la Cruz

Quality Manager

Driscoll's Mexico

Patricio Cortés

General Manager

Fruits Giddings

16:30 AM - 16:50 PM Coffee Break
16:50 AM - 17:40 PM Use of calcium, boron and silicon in blueberries
Jorge Retamales

Ing. Agr. M.Sc. Ph.D.

International Researcher and Consultant

17:40 AM - 18:30 PM Use of growth regulators in blueberries: Objectives and strategies
Daniel Díaz

Agr. Eng. Ph.D. Physiology

Michigan Vegetable

State University

18:30 AM - 18:45 PM Question Round
18:45 AM - 20:00 PM Cocktail
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Second Day Program

Thursday, May 29, 2025

Schedule

Topic on

08:30 AM - 09:00 PM Accreditation
09:00 AM - 09:30 PM Blueberry Market Update in Mexico: Production, Marketing, and Genetics
Ricardo Márquez

Commercial Manager

Fall Creek Mexico

09:30 AM - 10:20 PM Use of biocomposites for stress management in blueberries
Prometeo Sánchez G.

Ing. Agr. M.Sc. Ph.D.

Agricultural Sciences - President

Mexican Society of

Plant Nutrition AC

10:20 AM - 11:10 PM Coffee Break
11:10 AM - 12:00 PM Effective rotational strategy for managing thrips in blueberries and other berries
Concepción Rodríguez

Ing. Agr. M.Sc.

Entomology Ph.D.

Resistance Management

California University Insecticides

12:00 AM - 12:50 PM Integrated management strategies for wood fungi and root and crown diseases in blueberries
Ángel Rebollar

Agr. Eng. M.Sc. Parasitology

Agricultural Ph.D. Plant Pathology

Ohio State University

12:50 AM - 13:25 PM Question Round
13:25 AM - 13:30 PM Closing Day
- Program subject to change
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Confirmed Sponsors

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Media Partners

News XXXVI International Seminar on Berries Mexico 2025
“We must strengthen the financial arm”

There is a shared view of rejection of the US tariff threat, and there is also consensus on the steps that must be taken to regain competitiveness and continue growing as an industry.

“The industry has consolidated and is moving forward with major projects.”

There is a general consensus that the Mexican industry is a consolidated one, and its producers and technicians possess a high level of knowledge regarding the crop, which they have acquired over the past ten years through training and experience.

“We want free and fair trade”

The 2025th International Seminar of Blueberries Consulting XNUMX, which has just concluded in Guadalajara, could become a turning point for the Mexican industry, because, on the one hand, there is a shared vision of rejection of the US tariff threat and, on the other hand, there is also consensus on the steps that must be taken to regain competitiveness and continue growing as an industry, climbing to leadership positions in the global berry market.

Everything is ready for the blueberry industry meeting at Hard Rock in Guadalajara.

The seminar program spans two very intensive days. In addition to providing an in-depth analysis of the commercial situation of the Mexican industry and its global positioning, it strikes a good balance, with the main technical, agricultural, and cultivation issues of interest to Mexican producers being addressed in depth in the various presentations.

Strategies for managing stress in blueberries will be addressed at the meeting on May 28 and 29 in Guadalajara.

Blueberries are particularly vulnerable to quality loss due to their morphology. Their thin, permeable cuticle is coated with easily removable waxes, making them susceptible to dehydration. Their high surface-to-volume ratio promotes water loss, reducing firmness both pre- and postharvest, with more pronounced effects in some specific varieties.

Expectations are growing for the blueberry industry meeting in Guadalajara.

The international context in which it is taking place, marked by the tariff war and climate impact, makes this event of great interest to producers, entrepreneurs, and various stakeholders involved in the Mexican blueberry industry and the agricultural export industry in general.

Opportunities and challenges for Mexican berries in the face of the tariff war will be the topic of the Guadalajara Seminar.

The program aims to address producers' challenges; however, the uncertainty caused by the threat of tariffs and U.S. protectionism will also be a topic of in-depth discussion and analysis.

Impact of US Tariffs on the Mexican Countryside

The Mexican agri-food sector has begun to feel the effects of the trade war unleashed by the tariffs imposed by the United States. The most recent blow came with worrying figures: a drop of up to 14.9% in exports of some of the most emblematic products of the national agricultural sector, such as meat, […]

The first day of the blueberry industry meeting in Guadalajara is expected to be very intense.

The program will address the cultivation's diverse management and needs from various perspectives, including nutritional, health, growth, care, and market-competitive quality production.

The main meeting of the Mexican blueberry industry will take place in Guadalajara in May.

The global blueberry market is healthy; the world's cultivated area is steadily growing; prices have regained stability; and consumer demand continues to rise in all markets. However, the threat of tariffs and protectionism remains a major challenge for the industry.

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Hard Rock Hotel Guadalajara

Hard Rock Hotel Guadalajara, Av.

Mexico

For preferential rates at the Hard Rock Hotel Guadalajara, please contact:

Reservations department

Indicate the type of Rate WITH/WITHOUT BREAKFAST

+52 33 9690 8603

For preferential rates at the Holiday Inn Guadalajara Select, please contact:

Liliana Hernandez

Sales executive

+52 33 3250 4592