In Guadalajara, the Agricultural Engineer M.Sc. in Agricultural Chemistry from the Autonomous University of Madrid, international advisor on blueberry crops and director of Blueberries Consulting will address nutrition as a tool to sustain firm, homogeneous fruit with greater commercial value.

The meeting will continue a technical conversation developed in recent Blueberries Consulting seminars, with central themes for Mexico: varietal replacement, productive consistency, stress management, nutrition, firmness and arrival quality.

Gonzalo Salinas of Rabobank stated that Chile still has room in key markets such as Europe and the United States, but in a more competitive scenario, where the opportunity is no longer based on volume, but on quality, consistency and the ability to respond to what the consumer is looking for.

At the XL International Blueberry Seminar Chile 2026, Pilar Bañados argued that the recovery of the Chilean blueberry industry depends not only on new varieties, but also on producers with greater adaptability, a more attentive look at the market and a more agile response to an increasingly demanding global scenario.

At the XL International Blueberries Chile 2026 Seminar, Rodrigo Ferreyra addressed how irrigation uniformity, leaching and root zone conditions are redefining water management in substrate-grown blueberries, a technical focus that he will continue to develop at the Blueberry Convention Paracas 2026 with the talk “Precision Water Management in Blueberries”.

At the International Blueberries Seminar, Amaya Atucha and Gerardo Núñez addressed how the interaction between environment, physiology and metabolism is redefining the productivity and quality of blueberries, in a scenario where the market demands increasingly firm, sweet, tasty and competitive fruit.

Three technical presentations at the XL International Blueberries Seminar Chile 2026 coincided on a central point: root system, physiology, nutrition and biostimulation directly affect the productivity and export quality of blueberries

The 40th International Blueberry Seminar held in Chile left a signal of moderate optimism in the industry, marked by the need to advance in varietal replacement, quality, logistics and adaptation to a more demanding market.

Beyond the keynote presentations, the International Blueberries Chile 2026 Seminar stood out for its great ability to attract participants, becoming a strategic hub where producers, suppliers and exporters exchange technological solutions and close key agreements for varietal replacement and the global competitiveness of the sector.

At the International Blueberries Seminar 2026 – XL Chile version, the institution highlighted the challenges to sustain the competitiveness of the sector.

At the close of the morning's business session at the International Blueberries Chile 2026 Seminar, the executive director of the Chilean Blueberry Committee stated that the future of the sector will depend on varietal replacement, fruit quality, improved logistics, and concrete progress in market access.

At the XL International Blueberry Seminar in Chile, the trade bloc made a clear statement: the competitiveness of Chilean blueberries will depend on a faster varietal conversion, better arrival quality, greater logistical efficiency, and a more precise commercial strategy.

At the XL International Blueberries Chile 2026 Seminar, AMAGRO's participation and the presence of women in spaces for openness, strategic analysis and technical presentation send a clear signal to the industry: the development of blueberries is also strengthened by female leadership, knowledge, articulation and experience.

Within the framework of the XL International Blueberry Seminar Chile 2026, academic Amaya Atucha and Professor Gerardo Núñez will focus on the physiological processes that today directly affect the productivity, quality and competitiveness of blueberries.

At the April meeting, key players in the blueberry industry — from genetics to quality, market and standards — will come together to analyze how Chile should respond to an increasingly competitive and sophisticated international scenario.

At the XL International Blueberries Chile 2026 Seminar, leaders, specialists and researchers will address the key factors that are currently reshaping the blueberry business, from the market and global competition to genetics, physiology and export quality.

In 2026, Blueberries Consulting will launch a global seminar agenda combining technical and commercial conferences, a high-traffic trade zone with booths and one-on-one meetings, the Agtech Hall featuring nutrition and biostimulation, and hands-on experiences. The tour kicks off in Lima, Peru, and continues through Chile, Mexico, Morocco, China, and two additional locations in Peru (Ica and Trujillo). The goal is to transform knowledge into decisions and decisions into results.

After years of alliances and the opening of new operations, Hortifrut seeks to consolidate its businesses by adopting a single brand identity. The agribusiness company aims to continue creating demand for berries in new markets.

Chile is one of the world's leading exporters of blueberries, but domestic consumption is still far from reaching its potential. With the campaign "Small, Mighty, and Delicious. Blueberries, All the Time!", the Chilean Blueberry Committee aims to bring the fruit closer to Chilean homes, highlighting its health benefits and positioning it as a practical and affordable everyday snack.

The 2025/26 Chilean fresh blueberry season is arriving with profound changes: an earlier phenological stage marked by higher temperatures, a realigned export map favoring Asia—with South Korea taking center stage—and increasingly agile logistics to deliver firm fruit to distant markets. All this while maintaining the estimated 91.477 tons for the season, indicating a stable but strategically reoriented supply.