Program
Opening hours |
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| - | Simultaneous translation English - Spanish - French - Arabic |
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| 08:00 - 08:45 | Accreditation |
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| 08:45 - 09:15 | Inauguration / Welcome words |
Jorge Esquivel
Agr. Eng. M.Sc. Director Blueberries Consulting |
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Youssef Bensajjy
Head of Department Agricultural Development ORMVA by Loukkos
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Mohamed Amouri
President Moroccan Federation of red fruits, Interproberries |
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Alberto Alejandro Rodríguez Aspillaga
Ambassador of Chile in Morocco |
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Said Bahajin
Ph.D. International Business Commercial Representative ProChile |
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| 09:15 - 09:35 | Update on the red fruit market in Morocco: Production and marketing |
Amine Bennani
President of the Association of Red Fruit Producers of Morocco and Member Global Farmer Network |
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| 09:35 - 10:00 | Analysis of the global blueberry industry: Trade flows and consumption habits |
Cindy Van Rijswick
Expert in Fresh Produce Global Head of Crops at Rabobank Research Food and Agribusiness |
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| 10:00 - 10:30 | Morocco in the global market: Competitive advantages and the strategic value of genetics |
Álvaro Villalba
Director of Business and Genetics EMEA Development at Hortifrut |
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| 10:30 - 11:00 | Production strategies and nutrient relationships as the cornerstones of modern blueberry production |
Jorge Esquivel
Agricultural Engineer, M.Sc. in Agricultural Chemistry, Autonomous University from Madrid - International Advisor |
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| 11:00 - 11:50 | Coffee Break |
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| 11:50 - 12:10 | Morocco Data Club: How real-time data overcame the uncertainty of 25/26 |
Thomas Grandperrin
Sales Manager Agronometrics EMEA |
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| 12:10 - 12:25 | Question Round |
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| 12:25 - 12:50 | Innovation in the valorization of red fruit by-products: Creating value from waste |
Luis Nunes
HST CEO - Service Providers Tagus Valley, Portugal |
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Mohamed Amouri
President Moroccan Federation of red fruits, Interproberries |
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| 12:50 - 13:40 | Moderator |
Amine Bennani
President of the Association of Red Fruit Producers of Morocco and Member Global Farmer Network |
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| Panel Discussion - Analysis of the global soft fruit industry: Challenges and strategies for competitiveness |
Otman EL Qacemi
Impact Manager Social and Environmental Driscoll's Morocco |
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Ibrahim Bouhanch
Regional Manager Expert in compliance with regulations export and sustainability agrifood foodex |
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Philip Symons
EMEA Director North Bay Produce |
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Ahlam Hamim
Program Coordinator INRA Small Fruit Research |
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Said Zelai
Country Manager Morocco agrovision |
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Loudili Hassan
Regional Director of the ONSSA of northern Morocco |
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| 13:40 - 15:00 | Lunch |
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| 15:00 - 15:30 | Precision water management in blueberries |
Moisés Cohen Amar
Agricultural Engineer, Ph.D. Water Management and from the ground Co-founder Morph2ola, AgViewer |
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| 15:30 - 16:00 | The importance of the cuticle: Mitigation of biotic and abiotic stress in blueberries and other red fruits |
Daniel Manriquez
Agr. Eng. Ph.D. Global Director Research and Development |
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| 16:00 - 16:30 | Coffee Break |
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| 16:30 - 17:00 | Use of pre-harvest growth regulators to optimize the quality and post-harvest life of blueberries |
Reinaldo Campos
Ing. Agr. Ph.D. Department Director of Agricultural Production Faculty of Science Agronomic U. of Chile
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| 17:00 - 17:25 | Question Round |
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| 17:25 - 17:30 | Closing |
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| - | Program subject to change |
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Confirmed Sponsors
Media Partners
| 20% VAT | ||
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| Stock Dates | USD | MAD |
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General 02 May - 08 Sep |
$180 | MAD/ 1.773+VAT |
Specialists from different links in the chain will analyze on September 16 how to maintain quality, efficiency and commercial capacity in a global market with greater supply and increasing demands.
By: Natalia Rubio Iversen
The 43rd International Blueberry Seminar Morocco 2026 will be held at the Royal Tulip City Center Hotel in Morocco on September 16, 2026. Participate in the most important blueberry industry event in the country! Location: Malabata Restaurant, Tangier 90000, Morocco. Date: September 16, 2026. REGISTER HERE […]
The country closed the 2025/26 season with 89.236 tons of fresh blueberries exported, 6% more than the previous season. With this volume, the regularity of shipments, transit times, and the capacity to sustain commercial programs become even more important.
By: Natalia Rubio Iversen
Morocco's rise as a global supplier of berries makes Tangier a strategic location to analyze the challenges of an industry marked by growth, logistics, climate and new markets.
By: Martin Carrillo
Morocco's growth as a berry supplier opens a new stage for the industry: sustaining its competitiveness in the face of water stress, market concentration and greater commercial demands.
By: Martin Carrillo
The growth of the African leader makes Tangier a strategic point to discuss the future of the industry next September.
By: Martin Carrillo
The mission will take place between September 14 and 17 and will include visits, meetings with relevant actors in the sector and participation in the XLIII International Seminar Red Fruits Morocco 2026, which will be held in Tangier.
The business roundtable organized by ProChile in Morocco opens a new stage in the commercial expansion of Chilean fruit, with a focus on generating links, exploring opportunities and projecting business towards North Africa and the Middle East.
In 2026, Blueberries Consulting will launch a global seminar agenda combining technical and commercial conferences, a high-traffic trade zone with booths and one-on-one meetings, the Agtech Hall featuring nutrition and biostimulation, and hands-on experiences. The tour kicks off in Lima, Peru, and continues through Chile, Mexico, Morocco, China, and two additional locations in Peru (Ica and Trujillo). The goal is to transform knowledge into decisions and decisions into results.
By: Natalia Rubio Iversen
For preferential rates at the Royal Tulip City Center Tangier Hotel, please contact:
Reservations department
+212 5393 09000