In Guadalajara, the Agricultural Engineer M.Sc. in Agricultural Chemistry from the Autonomous University of Madrid, international advisor on blueberry crops and director of Blueberries Consulting will address nutrition as a tool to sustain firm, homogeneous fruit with greater commercial value.

The discussions in Paracas revealed a challenge common to various exporting countries: as production grows, so does the pressure on roads, ports, and logistical coordination to maintain quality and meet market demands.

In Paracas 2026, the consultant addressed how genetics, quality, costs and commercial opportunity are reshaping the profitability of blueberries.

The meeting will continue a technical conversation developed in recent Blueberries Consulting seminars, with central themes for Mexico: varietal replacement, productive consistency, stress management, nutrition, firmness and arrival quality.

Alongside the talks and panels, the commercial area offered a meeting point between companies, producers and advisors in a region that continues to gain importance within the Peruvian blueberry industry.

At the opening of Blueberry Convention Paracas 2026, the president of Proarándanos linked the development of blueberries with the experience of other agro-export crops and highlighted the role that Ica would have played in the early years of the industry.

During the Blueberry Convention Paracas 2026 trade panel, fruit quality, varietal strategy, field efficiency, infrastructure and logistical coordination emerged as increasingly sensitive factors for sustaining export competitiveness.

With Ica increasing its share of Peruvian blueberry exports, the Blueberry Convention Special Edition Paracas 2026 will bring together key players to analyze what this growth demands in terms of profitability, operations, logistics, and competitiveness.

The Blueberry Convention Paracas 2026 program will bring together specialists who will address the main factors currently influencing blueberry competitiveness: strategy, production, water management, health, nutrition, physiology, and climate response. The session on Wednesday, May 6, will integrate these perspectives into a sequence that connects business, operations, and fruit quality.

In 2026, Blueberries Consulting will launch a global seminar agenda combining technical and commercial conferences, a high-traffic trade zone with booths and one-on-one meetings, the Agtech Hall featuring nutrition and biostimulation, and hands-on experiences. The tour kicks off in Lima, Peru, and continues through Chile, Mexico, Morocco, China, and two additional locations in Peru (Ica and Trujillo). The goal is to transform knowledge into decisions and decisions into results.

The Peruvian blueberry boom continues to attract large capital and companies, but beneath the surface the export map is shifting rapidly: dozens of new players are entering with significant volumes, while others —including firms that billed millions of dollars in 2024— are left out due to falling prices, oversupply and greater demands for efficiency and quality.

The growth in agricultural exports from both countries has changed the landscape of international fruit trade. Technological advancements, modern infrastructure, and a focus on new crops have transformed regional competition, while key markets like the United States absorb a diverse and increasingly sophisticated supply.