With Ica increasing its share of Peruvian blueberry exports, the Blueberry Convention Special Edition Paracas 2026 will bring together key players to analyze what this growth demands in terms of profitability, operations, logistics, and competitiveness.

At the XL International Blueberries Chile 2026 Seminar, Rodrigo Ferreyra addressed how irrigation uniformity, leaching and root zone conditions are redefining water management in substrate-grown blueberries, a technical focus that he will continue to develop at the Blueberry Convention Paracas 2026 with the talk “Precision Water Management in Blueberries”.

The Blueberry Convention Paracas 2026 program will bring together specialists who will address the main factors currently influencing blueberry competitiveness: strategy, production, water management, health, nutrition, physiology, and climate response. The session on Wednesday, May 6, will integrate these perspectives into a sequence that connects business, operations, and fruit quality.

The Peruvian blueberry boom continues to attract large capital and companies, but beneath the surface the export map is shifting rapidly: dozens of new players are entering with significant volumes, while others —including firms that billed millions of dollars in 2024— are left out due to falling prices, oversupply and greater demands for efficiency and quality.

The growth in agricultural exports from both countries has changed the landscape of international fruit trade. Technological advancements, modern infrastructure, and a focus on new crops have transformed regional competition, while key markets like the United States absorb a diverse and increasingly sophisticated supply.