During Blueberries Mexico 2026, Reinaldo Campos addressed blueberry firmness from the perspective of the relationship between calcium, magnesium, and potassium, highlighting that nutritional balance, application timing, and the location of calcium in the cell wall are key to maintaining fruit quality.

During Blueberries Mexico 2026, Gerardo Arias presented advances in integrated management for thrips and mealybugs in blueberries, with experiences from Mexico and Peru that combine monitoring, coverage, cultural practices, biological control and strategic rotation of tools.

Over two days, producers, exporters, consultants, companies and specialists addressed the factors that will shape the development of Mexican origin, from market, genetics and technical management to nutrition, health, plant stress and fruit quality.

During Blueberries Mexico 2026, representatives from Hortifrut, Fall Creek, Planasa, Blueberries Plant Sciences Genetics and Fruits Giddings analyzed how varietal replacement can strengthen the competitiveness of Mexican blueberries from genetic access, productivity, territorial adaptation and consumer response.

During Blueberries Mexico 2026, industry leaders analyzed how Mexico can strengthen its position against other origins. Proximity to the United States will continue to be a significant advantage, while quality, flavor, genetics, efficiency, and understanding consumer preferences are gaining importance in capturing value.

Global competitiveness, precision nutrition, genetics, pollination and health will mark the first day of the XLI International Blueberry Seminar, at a key stage for the positioning of Mexican blueberries in the global industry.

In an industry where every fruit counts, the reproductive efficiency of the crop ceases to be an agronomic detail and becomes a direct variable of the business.

In Guadalajara, the Agricultural Engineer M.Sc. in Agricultural Chemistry from the Autonomous University of Madrid, international advisor on blueberry crops and director of Blueberries Consulting will address nutrition as a tool to sustain firm, homogeneous fruit with greater commercial value.

With exports to 38 countries, thousands of seasonal jobs, and increasing technological adoption, Mexican berries are showcasing one of the most significant transformations in the country's agricultural sector. Juan José Flores, CEO of Aneberries, analyzes the key factors behind this growth.

The modernization of irrigation districts in Mexico raises a key discussion for high-value crops: how to better use water to sustain productivity, nutrition, firmness, and fruit quality. Blueberries Mexico 2026 will open a technical discussion on this topic, focusing on blueberry management.

Mexico is making progress in varietal replacement, hydroponics, and pruning adjustments to strengthen productivity, size, and post-harvest quality. Against this backdrop, Blueberries Mexico 2026 will broaden the discussion to include technical management practices that help produce firm and competitive fruit.

Mexico maintained a significant supply base during the spring, while domestic production in the United States began to gain momentum. With California now entering a period of higher volumes, the market is moving toward a more promotional and balanced phase.

The meeting will continue a technical conversation developed in recent Blueberries Consulting seminars, with central themes for Mexico: varietal replacement, productive consistency, stress management, nutrition, firmness and arrival quality.

The Mexican blueberry industry will reach 2026 with a consolidated position in North America. Its production expansion, the progress of varietal renewal, and its proximity to the United States have strengthened its leading role, while simultaneously driving a more focused agenda on quality, production efficiency, and commercial differentiation. This development is reflected in the area […]

In 2026, Blueberries Consulting will launch a global seminar agenda combining technical and commercial conferences, a high-traffic trade zone with booths and one-on-one meetings, the Agtech Hall featuring nutrition and biostimulation, and hands-on experiences. The tour kicks off in Lima, Peru, and continues through Chile, Mexico, Morocco, China, and two additional locations in Peru (Ica and Trujillo). The goal is to transform knowledge into decisions and decisions into results.

The Chilean multinational, a global leader in blueberries and berries, closed September 2025 with accounting losses associated with asset impairment of more than US$80 million, while adjusting its agricultural footprint, closing operations in Mexico and accelerating varietal replacement in Peru and China to strengthen its long-term competitiveness.

Aneberries presented its outlook for the 2025-2026 season with a combination of expanded acreage, accelerated varietal replacement, and a clear objective: to strengthen its position in the United States, while closely monitoring competition from other origins and the opportunities opening up in Asian and European markets.

However, the sector's success faces growing challenges, such as its overdependence on the US market, to which it sources more than 80% of its exports.