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VAT 16%
Stock Dates USD MXN
General
March 06 - May 21
$230 MXN/ 4.000+VAT
News XLI International Blueberries Seminar Mexico 2026
Hortifrut is moving forward with a global reorganization, closing fields in Mexico and implementing varietal renewal in Peru.

The Chilean multinational, a global leader in blueberries and berries, closed September 2025 with accounting losses associated with asset impairment of more than US$80 million, while adjusting its agricultural footprint, closing operations in Mexico and accelerating varietal replacement in Peru and China to strengthen its long-term competitiveness.

Mexican blueberry industry accelerates varietal replacement and seeks to consolidate its position in the U.S.

Aneberries presented its outlook for the 2025-2026 season with a combination of expanded acreage, accelerated varietal replacement, and a clear objective: to strengthen its position in the United States, while closely monitoring competition from other origins and the opportunities opening up in Asian and European markets.

Mexico consolidates its leadership in the berry industry

However, the sector's success faces growing challenges, such as its overdependence on the US market, to which it sources more than 80% of its exports.

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Venue: Hard Rock Hotel Guadalajara