As part of its series of dialogues on different crops, Anemones presented the outlook for the 2025–2026 campaign of the industry of blueberries in MexicoThe webinar featured representatives from companies such as Agronacer, Berries Paradise, Driscoll's, Sun Belle, Hortifrut, Prize, Fall Creek, and Planasa. The panel discussion was moderated by Juan José Flores, CEO of Aneberries.

According to USDA figures shared by the association, the Mexican blueberry industry has as The main destination is the United States marketFrom the 2013–2014 season to the 2022–2023 season, exports showed a sustained growthreaching a peak of 79.305 tons. However, the 2023–2024 season saw a decline of 19,68%, with 63.701 tons sold. In the most recent 2024–2025 season, the trend continued with a slight decrease of 0,07%, reaching 63.658 tons.

Expanding land area and new production hubs

Regarding the surface area allocated to blueberries, Since the 2014–2015 season—when 1.843 hectares were used—the trend has been upward. By 2024–2025, the area had reached 11.000 hectares, and so far in the 2025–2026 season, 7.648 hectares have already been recorded.

The main producing states of blueberry They are Jalisco, with 3.663 hectares (48%); Michoacán, with 1.374 hectares (18%); Sinaloa, with 759 hectares (10%); and Baja California, with 712 hectares (6%).

For the current season, national production is estimated at 91.700 tons. Of that volume, it is projected that 14% will be destined for the domestic market, 1% for export of frozen product, and approximately 75% for export of fresh fruit.

During the dialogue, Ricardo Márquez, Fall creekHe indicated that, according to company statistics, the hectares planted in the current season are approaching 10.000, with states like Puebla and Sonora showing an upward trend. He noted that producers are investing heavily in the new genetics, with a varietal replacement that seeks to replace older materials such as Biloxi, Ventura or Victoria.

For its part, Rubén Guerrero, PlanasaHe highlighted the progress of key projects for the new season. According to the company's figures, the planted area for 2025–2026 is expected to be slightly above 11.000 hectares.

A key piece of information provided by Cristina Meza, Driscoll'sThe increase in planted area is closely linked to replacements and changes towards new varieties. Of the approximately 350 "new" hectares, 75% actually correspond to the replacement of materials that no longer meet market requirements.

Challenges of the Mexican blueberry industry

Currently, the Mexican blueberry industry It faces a number of challenges in its goal of dominating the supply to the United States. In a context of varietal replacement, efforts are focused on increase crop productivity, incorporate new genetics and leave behind the pioneering varieties that no longer meet the demands of quality and condition.

The sector is also preparing for Peru's entry into the US market. Mexico benefits from the fact that its shipments of blueberries Fruit exports to the US are not subject to tariffs. Furthermore, the strategy aims to position the fruit for the spring window (February–March), ahead of the supply from Peru and Chile.

Another area of ​​development is the opening of new markets in Asia and Europe, where obtaining high-quality fruit will be crucial. In this scenario, the Mexican industry faces additional challenges, such as a shortage of skilled labor and adverse weather conditions, factors that could directly impact the competitiveness of the 2025–2026 season and subsequent seasons.