The blueberry industry meeting that just ended in the halls of the Hard Rock Hotel in Guadalajara was very participatory, not only in the different conversation panels or in the rounds of questions, but in each break space and moments to share that there were in the two days of the meeting organized by Blueberries Consulting, which is celebrating 10 years of organizing seminars in Mexico.

High level
The meeting maintained a high level of expertise on both days, both in terms of commercial topics and technical aspects related to agriculture and farming. Attendees praised the quality and generosity of the speakers in sharing their knowledge and the importance of the topics discussed.
In the Conversation Panel, “The blueberry industry, current status, strategies and trends”, in which the president of Aneberries participated, Miguel Curiel; the CEO of Hortifrut Mexico, Rigoberto Guerrero placeholder image; the CEO of Berries Paradise, César Ortiz; North Bay Produce's Finance Director, Roberto Samano; and the General Director of Agrovision Mexico, Rodrigo Orozco, the challenge of the tariff threat and the general political and commercial scenario in which Mexico finds itself were addressed in depth and with great frankness.

Growing is the task
At the meeting, the leaders shared a common position rejecting the trade threat and outlined various strategic lines for the Mexican industry, not only in the face of this challenge, but also in general to gain greater prominence in the global berry market. They focused more on increasing productivity and the quality of their fruits, diversifying their destination markets, and improving the competitiveness of their industry than on external threats, with the conviction that no challenge or barrier will prevent Mexico from continuing to grow in the production and export of berries to the world.
In addition to an in-depth analysis of the commercial situation of the Mexican industry and its positioning, primarily in the U.S. market, the two-day program was equally intense in technical and agronomic content, thanks to the extensive knowledge acquired by Mexican producers and the quality of the specialist speakers and researchers. This event, which just concluded in Guadalajara, elevated every moment of the event to a very high level, consolidating its position as the most important industry gathering in Mexico.

consolidated industry
There is a general consensus that the Mexican industry is a consolidated one, and its producers and technicians possess a high level of knowledge regarding the crop, which they have acquired over the past ten years through training and experience, while facing the many challenges presented by the complex reality of the Mexican countryside.
The commercial manager of Fall Creek Mexico, Ricardo Márquez, who made a comprehensive analysis of the blueberry industry in his presentation “Update on the blueberry market in Mexico: production, marketing and genetics.”
“Previously, you'd see various blueberry and berry plantations of three or four hectares along the road. Now that's changed, and they no longer exist. The industry has consolidated and is moving forward with major projects. Its human capital has also grown in experience and demonstrates considerable knowledge. There are many of us here generating knowledge. Growing in Mexico challenges us greatly on the technical side. The management we do in the highlands of Jalisco is neither the same nor similar to what we do in southern Jalisco, for example,” he explained.

The specialist provided a comprehensive analysis of the industry in his presentation and agrees with the other experts that a great era of opportunity is opening up for Mexico in this new wave of global consumption. He therefore advocates expanding plantations to other areas of the country, even those where they have previously failed.

Extend the crop
“Areas like Sinaloa are viable, even though they're more challenging. I still believe it's possible. The problem in Sinaloa is that mistakes were made, but they can be remedied today. It's an area naturally well-suited to agriculture, although the temperature and pest pressure there are brutal. And they made mistakes, for example, when there isn't enough water in the dams, they use very poor-quality wells. Those mistakes were costly. Now, I believe the varieties introduced to Sinaloa were also what we had at the time. It was what we had. We need to correct all these issues, understand that temperature affects them, understand that pest pressure is strong, understand that irrigation is extremely important. And better validate the varieties. In any case, that's what they're doing. They're resetting. I'm seeing people in Sinaloa still betting on it, because they know it's a good business,” he concludes.

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