Argentina: Cranberry consumption increased 10% in domestic market
The consumption of blueberries showed an increase of 10% during the last season in the Argentine market. This translates into that, of the 20.000 tons of fruit that were produced in the 2017-2018 season, more than 2.000 tons arrived at the table of consumers in this country.
Federico Baya, president of the Argentine Committee of Cranberries (ABC) highlighted the market potential of these berries, especially in Argentina, a nation where, in his opinion, there is an interest in the intake of this fruit, which is related to good eating habits.
"The domestic market requires more and more blueberries and has a lot of potential. Last year Consumed an 250% more of these berries than in previous cycles around the world, "said Baya, who believes that even then the numbers look conservative, taking into account how attractive this fruit is in high demand countries such as China.
The director of the ABC insists that, although there is a great external demand, they seek to strengthen the domestic market, especially during the months of June, July and August, a time when supply exceeds demand in the northern hemisphere.
"Beyond the attractiveness of exporting with the new post-valuation dollar, we want to grow in local consumption with the same product quality," says Baya, who represents some 25 export companies and close to 150 producers of three regional entities. Argentina.
Baya said they are working to get the national government to reduce the cost of tariffs for some products that are marketed to China by up to 30%, taking into account that an export protocol was recently signed with China.
In that sense, the ABC continues with its campaign "More with blueberries", with which they seek to position the blue berry in different national and foreign markets. "We must consolidate the experience gained, strengthen the marketing chain, train and publicize the attributes of the blueberry, teach the cold chain and come up with proposals through social networks," said Baya.
Another of the intentions of the campaign is to position the product as an alternative to mass consumption "promoting the consumption of fresh fruit, seeking to make it known as a natural and healthy alternative to the intake of snacks, sweets, snacks, desserts, among others.
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