Chinese cranberry market is growing exponentially
As for the strawberry, the market shows stable growth. Raspberries also show growth.
China is experiencing a vertiginous increase in blueberry production; The market is growing exponentially, as indicated by the representatives of “Yiguo” and “Haisheng”, Eric Li, and Yulei Zhao, respectively.
The cultivated area of strawberries in China was 113.300 hectares in the 2014, while its production stood at more than 3.1 million tons, demonstrating stable growth. In the case of blueberries, the area was 27.100 hectares that produced 26.100 tons. The cultivation of raspberries is reduced, with 8.500 hectares.
"The blueberry market is growing exponentially. This extreme is confirmed by the latest figures, which show an area of more than 31.000 hectares and a crop of more than 43.000 tons, ”Said Yulei Zhao.
In the case of raspberries, he said they are a relatively new product in China, but the market has been growing since the 2013.
For his part, Eric Li said that blueberry prices are considerably higher in the winter months, compared to the summer months. For this reason, Haisheng seeks to achieve a good market positioning when prices are attractive.
The company is active in the trade of extracts, but also in the cultivation of various products, including berries. To do this, it has 10 plantations for strawberry cultivation, with a total area of 160 hectares. To blueberries, dedicate 248 hectares. Raspberries and blackberries have an area of 7 and 1 hectares, respectively. The surfaces of apples and oranges are larger. The cultivation of apples amounts to 3.400 hectares and oranges are grown in 540 hectares.
China is facing a unique challenge: transportation distances to reach the domestic market are often hundreds of kilometers. Furthermore, the Chinese prefer high Brix levels. “Integrating modern technologies is the key to improving productionYulei concluded.
Internet sales
Eric Li focused more on Chinese market sales, for which electronic commerce plays an important role. In the 2015, the internet sales market increased by 36.2% in China. Sales of fresh products on the Internet grew by 80.8% that year.
Last year, 5% of Chinese bought their fresh produce online. “In the coming years, that figure will continue to grow"Eric Li said. Members of the younger generations are driving that growth. “They are too busy to make the purchase, but they want good food without having to prepare complicated recipes".
Source: Freshplaza.es
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