The progress of the 2024/2025 campaign of the Peruvian blueberry industry is extended over time and very much in line with its projections, surpassing past figures. The numbers up to week 43 are decisive in observing a longer campaign than normal in previous harvests and fully recovered in its growth levels.

In total, as of week 43, 147.459 tons of blueberries have been shipped to the different markets, which is 38% higher than the 2023/2024 campaign and 5% higher than the latest industry projections last October.

Of this total shipment, 134.381 tons correspond to conventional fruit, which means 42% over the 2023/2024 season and 7% more than recently projected. In organic fruit, 13.078 tons were shipped, which corresponds to 12% more than in the previous campaign and -12% below the projection.

Companies

In week 43, 12.622 tons were shipped to international markets, which is 17% above what the 2023/2024 campaign was in this same week and -27% of what was the last projection for the date.

In terms of shipments, the volume is led by Camposol, with 18.217 tons, which means 18% of the total, followed by Agrovisión Perú SAC, with 14.714 tons, which correspond to 10% of the total; Complejo Agroindustrial, with 13.643 tons (9%); Hortifrut Perú SAC, with 10.394 tons, (7%); and Agroberries Perú, with 7.774 tons, which corresponds to 5%. The remaining 51% corresponds to other producers.

2023/2024 Campaign

The 2023/2024 season will go down in history as the first in which the supply of fresh blueberries in world markets decreased, breaking the trend of constant volume growth projected for decades since the emergence of this fruit in the international market.

The young Peruvian blueberry industry faced its first crisis in its successful development over the last decade and this has come from the climatic threat, specifically from the meteorological phenomenon of El Niño, which affected Peruvian production in the last campaign, reducing production volumes and slowing down the season.

Peruvian producers exported 224.888 tons of conventional fresh blueberries in the 2023/2024 season, which is -21% compared to the previous campaign.

In organic products, 22.874 tons were exported, which is equivalent to a -35% compared to the previous season.

The numbers indicate that the 2024/2025 season will recover the growth trend that the Peruvian blueberry industry had been showing before the El Niño crisis, with the difference that it will be accompanied by better fruit, a product of the new varieties introduced, so it may also be accompanied by greater economic returns for Peruvian producers and exporters.