US-based Fall Creek Farm & Nursery says it expects its Sekoya varieties to account for more than 20 percent of blueberries exported outside of Peru by 2025/26.

The group's portfolio of trademarks is now grown in over 30 countries worldwide, with varieties such as FCM12-205 (marketed as Arabella Blue) and FCM14-057 now reportedly grown on a commercial scale in several of the world's major production regions.

With international demand for premium food quality said to be strong, the company will promote the varieties' contribution to year-round availability in key markets at next week's Fruit Attraction trade show in Madrid, a development it says has helped boost the category's value.

According to Fall Creek's new CEO, Marc de Beer, Arabella Blue and FCM14-057 combine strong fruit quality with adaptability in multiple cold-weather zones.

As a result, European retailers have reportedly “engaged early,” and producers are benefiting from the group’s expanded technical support and more localized expertise.

“Fall Creek is bringing significant advancements to growers and the industry,” says de Beer. “I’m excited to join the Fruit Attraction team, connect with blueberry leaders from around the world, and hear directly about their priorities for the future.”