Family Tree Farms expanded the roles of two key members of its international sales team: Carla San Martín and Chris Taylor, as part of its strategy to strengthen its presence in global markets.

In July 2025, San Martín joined the company—which specializes in blueberries and stone fruit—as Commercial Director for Europe. Now, her role extends to the Middle East, where she will serve as Commercial Director for EMEA (Europe, Middle East, and Africa). In this position, she will lead the commercial strategy and customer growth in both regions.

San Martín has over 17 years of experience in the global fresh produce industry, with a sustained focus on the blueberry and berry category. His career includes leadership roles related to asparagus, avocados, grapes, and blueberries, and most recently, managing commercial operations in Northern Europe.

Carla San Martin Burneo – Family Tree Farms

Chris Taylor joined Family Tree Farms in the summer of 2025 as UK Commercial Manager. His role was later expanded to include Ireland, with the title of Commercial Director for the UK and Ireland. He will now be responsible for commercial strategy and retail partnerships in both countries, supporting the company's expansion in these strategic markets.

Chris Taylor – Family Tree Farms

Referring to these promotions, Family Tree Farms owner Andy Muxlow highlighted San Martín's impact on the international business, emphasizing his market knowledge, leadership style, and commitment to the category. He also noted that Taylor's promotion reflects confidence in his ability to strengthen relationships with key customers and consolidate the strategy in the UK and Ireland.