BerryWorld adds Delfi Brea as brand ambassador in 2026

BerryWorld, part of the AgroBerries group—one of the world's largest berry groups—announced a collaboration with professional padel player Delfi Brea, who will be the company's brand ambassador throughout 2026. The alliance seeks to strengthen the link between berries, wellness, and sports, in a context of growing interest in healthy eating and the consumption of natural snacks.

25/03/2026

® BerryWorld

Born in Buenos Aires in 1999, Delfi Brea is one of the most prominent figures in professional padel. At 17, she moved to Spain to compete on the top circuit, building a career with over 170 matches played on the professional circuit.

In 2025, she had one of her strongest seasons, winning nine titles alongside Gemma Triay, an achievement that propelled her to the number 1 spot in the world rankings. This made her the first Argentine player in over a decade to lead the rankings.

An agreement at a time of expansion for padel and red fruits

The collaboration is announced against a backdrop of strong global growth for padel. According to the FIP World Padel Report 2025, the sport boasts over 35 million active players in more than 165 countries.

Meanwhile, the consumption of berries continues to rise, driven by investment in varietal genetics, improved flavor, and a growing demand for healthy food options and convenient snacks.

Voices of the alliance

Charlotte Knowles, Marketing and Communications Director, said: “We see a real opportunity for fresh berries to play a more significant role in consumers’ diets globally, especially in the health and sports sectors. We believe Delfi can help us connect authentically with both consumers already committed to healthy eating and those curious to adopt it. She embodies resilience and hard work, and is an inspiring female role model for younger generations. She is a perfect fit for our brand.”

Delfi Brea stated, “This collaboration feels very natural to me because fresh berries are already a part of my daily life. I’m always looking for healthy and nutritious options, and it’s something I truly enjoy every day.”

Focus 2026: health, versatility and natural origin

BerryWorld stated that this collaboration is part of the group's 2026 strategy focused on promoting health. Through this partnership, the company aims to inspire communities in various markets to incorporate berries into their daily diets, highlighting their versatility, nutritional profile, and natural origin as part of a balanced diet associated with overall well-being and athletic performance.

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