El XXXVIII International Seminar on Red Fruits opens its doors today in Tangier, Morocco, consolidating itself as a unique meeting point for the innovation, trade and applied research to the sector of berriesThis year, the event is sponsored by the Moroccan Ministry of Agriculture, Maritime Fisheries, Rural Development, Water and Forests; the Moroccan Federation of Red Fruits; Interproberries; the Moroccan Association of Red Fruit Producers (AMPFR); the Moroccan Association of Red Fruit Exporters (AMCEFR); and the General Directorate of Export Promotion of the Chilean Ministry of Foreign Affairs (ProChile), in addition to the participation of more than 70 companies, associations, and research centers from four continents.

The event, organized by Blueberries Consulting, brings together researchers, producers, advisors and executives of global companies around a common objective: to discuss trends, project industry growth and forge strategic alliances that define the future of berries.

An agenda with global references

What distinguishes this edition is the quality and diversity of its exhibitors, who represent different links in the value chain:

Amine bennani, president of AMPFR, will open the seminar with an updated overview of production and marketing in Morocco, a country that has positioned itself as a strategic supplier in Europe.

Thomas GrandperrinAgronometrics EMEA will provide a market data analysis on Moroccan blueberry export volumes and prices.

Jorge Esquivel, director of Blueberries Consulting, will present a strategic diagnosis of the market for blueberries in Morocco, identifying challenges and opportunities for the sector.

Luis Rodríguez, operations manager of Hass Perú SA, will address logistics and post-harvest as decisive factors for successfully reaching distant markets.

Juan Carlos Garcia Rubio, an international advisor and former researcher at SERIDA in Spain, will address commercial opportunities, varieties, and production strategies for raspberries in his presentation.

Hamza Karouane: Key Account Manager at SOWIT, a company recognized for leading the digital transformation in African agriculture, will present on “Optimizing Water and Drainage in Crops Using IoT Technologies.”

María del Carmen Salas, a professor at the University of Almería, will present fertigation strategies to address salinity problems in substrates.

Cheng Liu, a researcher at the Liaoning Academy of Agricultural Sciences, will share China's experience in expanding the cultivation of blueberries.

Douglas Rodriguez, global director of plant health at PLANASA, will offer innovative solutions against critical pests such as Scirtothrips dorsalis and Drosophila suzukii.

Daniel Diaz, a researcher in plant physiology, will close with a presentation on the use of growth regulators to mitigate heat stress in berries.

Sponsors and innovation ecosystem

The seminar is supported by leading companies in genetics, production, export, and agricultural technology, which will showcase advances in biotechnology, mechanization, and sustainability. Sponsors and exhibitors include companies such as Driscoll's, Surexport, Planasa, Fall Creek, Viveros California, Multiscan, Unitec, Projar, SupPlant, Infia and Maf Roda Agrobotic, among many others.

This ecosystem of actors reflects the spirit of the meeting: a space where applied science, technological innovation and market strategies converge to enhance the competitiveness of the berries on the international stage.

A date with global reach

Delegations from Peru, Chile, Mexico, the United States, China, Spain, France, Italy, Portugal, England, Poland, the Netherlands, New Zealand, Australia, India, Turkey, and Dubai, among other countries, will attend the event, reaffirming Morocco's international presence as a strategic hub in the Mediterranean and Africa.

El 38th International Seminar on Red Fruits in Tangier It thus opens as a key forum for analyzing trends, sharing experiences, and projecting the future of an industry that continues to grow, with Morocco as the protagonist of this new phase of global expansion.

To learn more about the event's exhibitors, also check out: Global berry experts meet tomorrow in Tangier to project the future of the industry.