According to the EastFruit international team, the start of the blueberry season in Eastern Europe, Central Asia, and the Caucasus shows significant differences in both price levels and price dynamics. Meanwhile, weather conditions are already beginning to have a decisive influence on supply and exports.

Poland
In Poland, one of Europe's largest blueberry exporters, the season is just beginning. The first batches of produce are arriving at wholesale markets, so prices fluctuate within a fairly wide range, with both local and imported blueberries on the market simultaneously.

• Warsaw: €7,0–€10,0/kg
• Łódź: €8,0–€10,0/kg
• Poznan: €9,5–€11,0/kg

Ukraine
The blueberry harvest season in Ukraine began on June 25 and 26, a week later than last year. Typically, Ukraine begins its blueberry harvest two weeks earlier than Poland, but this year the difference in season start dates was reduced to one week due to Ukraine's cold and rainy weather.

As of July 1, 2025, according to data from major wholesale markets, average prices are already showing a significant decline due to increased supply, averaging €6-7 per kg for small wholesale lots and approximately 10-15% lower for larger lots.

The initial high price level was quickly corrected by increased supply. However, weather conditions remain far from ideal, hampering exports. Major Ukrainian producers have begun shipping fresh blueberries to EU countries, primarily Germany and the Netherlands.

Georgia
In Georgia, where the blueberry season began 3-4 weeks earlier than in Ukraine, the market situation has become significantly more complicated due to unfavorable weather conditions. Export blueberries, starting July 1, are offered here at €3,6-4,5/kg. Despite the attractive price, due to rains that complicate harvesting and impair berry transportability, the sales market for the product is shrinking. For example, Georgian blueberry exports to the EU have almost completely stopped; traders fear product deterioration during long-distance transport. Georgian farmers, facing the problem of precipitation during blueberry ripening for the second year in a row, are actively seeking solutions to protect their plantations from rain.

in Uzbekistan
Blueberries remain a niche berry, primarily marketed from other countries. While the first batches of local blueberries are also beginning to appear in markets, their high price allows producers to sell directly, sometimes even through Instagram and TikTok.

Currently, there is a large price gap for blueberries on the domestic market of Uzbekistan:

• In the supermarket chain “Korzinka” , blueberries cost 25,33 €/kg.
• They already appear offers direct delivery from the farmer from the field to 12,00 € / kg

In the coming weeks, the European blueberry market will become extremely dynamic. It's clear that Georgia will soon conclude its season, concentrating on exporting the remaining volumes to Russia. After all, Georgia will now find it difficult to compete in Europe with blueberries from Ukraine and, in a couple of weeks, from Poland.