Driscoll's has been recognized as the second largest consumer brand in the food and beverage category in Circana's ranking. Since breaking into the top ten in 2019, the company has maintained steady growth, driven by a commitment to offering Only the Finest Berries™. By the end of 2024, it was one of only two brands in the top fifteen to achieve double-digit sales growth in both volume and value, in what has been a challenging environment for many food and beverage companies.

“Our success is a result of staying true to our purpose: putting flavor first so that healthy products can be an irresistible part of a balanced diet,” said Soren Bjorn, CEO of Driscoll's.

“Driscoll’s has moved into second place as the top-selling brand nationally, moving up two spots from last year with 12% growth in sales and 13% growth in units sold, making it the fastest-growing brand in the US retail top 40,” said Jonna Parker, group vice president, fresh foods, Circana. “The US market has demonstrated that consumers are prioritizing produce, even in the face of economic uncertainty and inflation. US fresh berries have been one of the fastest-growing consumer goods for many years, illustrating the global growth opportunity for the category.”

Berries have become one of the fastest-growing fresh food categories, contributing $4.200 billion in sales over the past five years, according to Circana. Driscoll's, with innovations like the premium Sweetest Batch™ segment and a sizable organic offering, has made it onto Fast Company's list of the world's most innovative companies in 2024.