The international blueberry industry meets again in Trujillo, the main Peruvian producing area, and will do so in the halls of the Hotel Costa del Sol Wyndham Trujillo Golf this 10 & 11 of July.

El SCHEDULE of the two days of XXXII International Blueberry Seminar It is directly related to the interests of Peruvian producers, regarding the care of the crops and the management necessary to achieve better fruit quality and higher productive yields.

Themes of interest

Important specialists in the use of biostimulants, management of microorganisms, use of growth bioregulators, disease control, such as Botrytis and Rust, new nutritional strategies, combating plant stress due to high temperatures, qualities of new plant genetics and commercial strategies for differentiation and competitiveness in the markets, among other topics.

We must highlight the return of Luis Miguel Vegas as general manager of Proarándanos and his presentation “Update on the blueberry market in Peru: production, marketing and genetics”, which marks the return of the successful leader of the Peruvian industry. Participation that has created a lot of expectation among Peruvian and foreign producers and businessmen.

High level panel

Another highlight of the program will be the conversation panel in which researchers and specialists will participate. Juan Hirzel, INIA Researcher and International Consultant; Jorge Retamales, Researcher and International Consultant; Daniel Diaz, director of Agroenzymas Research; and Reinaldo Campos, director of the Department of Agricultural Production of the Faculty of Agricultural Sciences of the University of Chile.

Jorge Retamales y Juan Hirzel during the XXVII International Blueberries Trujillo Seminar 2023

These renowned specialists will address the main agronomic issues that interest Peruvian producers, especially those related to the climate challenge, radiation and temperatures; nutrition and management strategies; and adequate management to achieve the high standards demanded by the market in quality and condition of the fruit upon arrival to the final consumer.

new genetics

In the programming of the meeting there is abundant agronomic and technical information and the quality of the speakers is very notable. Also noteworthy is the varied information on the different new genetic alternatives, with several exponents from the different nurseries and genetic research centers, who will show the superior qualities of the new varieties of blueberries and other berries, which allow not only to better cope with form the climatic threat, water scarcity or defense against pests or diseases, but they guarantee a better and much more profitable fruit, due to its better flavor, yield and size, among other qualities.

Differentiation and competition

Finally, and completing the topics that most interest the industry, especially Peruvian producers, we must highlight the participation of the international analyst and director for Latam of Mastronardi Berryworld, Erving Garcia, who will be in charge of addressing in a global way the current state of the markets, the best marketing alternatives and the behavior of brands in the berry market. His talk: “Evolution and marketing models of the blueberry industry in America and its meaning for Peru” will be a presentation regarding the differentiating elements of the brands and the different marketing alternatives for Peruvian fruit.

One of the participating analysts commented in the media that “reviewing the programming of the International Blueberry Seminar in Trujillo, the quantity and quality of the participating speakers, and evaluating the great interest in participating in the meeting, mainly from producers and businessmen, in addition to the public and private authorities, it could be predicted that July 10 and 11, in Trujillo, will be an important meeting of the Peruvian blueberry industry this year.”

Jesus Soto y Ervin Garcia during the XXXI International Blueberries Seminar Mexico 2024

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