London, United Kingdom – September 25, 2025 – AgroBerries, a global leader in the production, marketing and distribution of fresh berries, is proud to announce the renewal of its brand, just one year after the successful acquisition of Berry World Group By 2024, it will become the largest berry marketer in Europe. This strategic move marks a transformative milestone in AgroBerries' history, reinforcing the Group's vertical integration and global expertise.

A fresh look for berries

The new brand identity reflects AgroBerries' international expansion and visually aligns AgroBerries, BerryWorld and its fresh cut fruit division, PrepWorld, under a unified image—supporting the integration initiatives being carried out across the business.

“This is an important moment in our history,” he commented. Jorge Varela, Co-founder and Global CEO of AgroBerries. “This new shared identity reinforces our position as a single global group, a single team with a shared vision, while creating a platform for future growth, uniting our divisions across the entire value chain.”

Celebrating a fruitful past

The year 2025 also marks a significant milestone within the Group for the team of Poupart Imports, which is celebrating 130 years of serving the fruit and vegetable industry. The Poupart logo has been updated to align with the AgroBerries Group's identity, while also recognizing the company's incredible history, now under the new brand name Poupart 1895.

Teams from across the AgroBerries Group will gather at Fruit Attraction in Madrid, starting September 30, under this new shared identity, also celebrating Poupart's 130th anniversary at the BerryWorld Group stand.

Come meet the team in Hall 9, Stand 9F04, and learn more about the Group's vision for the future.
www.agroberries.com