Family Tree Farms announced the promotion of Coleman Hammond to director of grower services in the United States, in a move aimed at strengthening the work with its grower network and sustaining the company's operating standards.

Hammond has been with the company since 2018, bringing on-the-ground experience and a close relationship with growers. Since joining, he has worked with various crops, focusing on stone fruit since 2019 and blueberries since 2020.

In his new role, Hammond will be responsible for overseeing services for producers in the U.S., coordinating with producers and internal teams to align production, quality standards, and long-term growth initiatives.

“It is an honor to assume this role and continue working alongside our growers and teams to support the future of the company,” said Hammond. “Building strong relationships and delivering quality fruit starts at the grower level, and I am excited to contribute to that progress.”

Doug LaCroix, Vice President of Sales and Marketing, from the company, highlighted that “Coleman’s hands-on experience and strong relationships with our growers have had a significant impact on the business,” and added that his leadership positions him as the right person for the role, at a stage of expansion and strengthening of alliances.

Similarly, Daniel Jackson, owner of Family Tree Farms, emphasized that Hammond “has demonstrated a consistent work ethic and a deep understanding of the grower network,” and expressed the company’s enthusiasm for seeing him take on this responsibility and continue supporting the growers who are at the heart of their operations.