The Moroccan fresh berry sector continues to shine on the international stage, despite the challenges encountered in 2023. Exporters were able to recover vigorously in 2024, reaching unprecedented export levels. According to data from Eastfruit In the first three months of the year, berry exports reached an impressive 66.000 tons, a notable increase of almost 20% compared to the same period of the previous year.

Moroccan blueberries performed especially well, breaking the record set in 2021. Exports reached almost 27.000 tons, which is an important milestone for the sector. This increase reflects not only an increase in international demand, but also the continuous efforts of Moroccan producers to improve the quality and production of this prized berry.

Moroccan raspberries also continued to increase, with exports reaching 22.000 tons in the first quarter of 2024.

Fresh blackberries, for their part, crossed a new threshold, exceeding 900 tons, a historical record for this fruit in Morocco. Although strawberries did not break records, they did show significant growth, with a total exported of 15.500 tons, exceeding the previous year's figures.

The European Union and the United Kingdom remain the main markets for Moroccan berries, accounting for 92% of exports from January to March 2024. Shipments to the United Kingdom have especially soared, increasing by a quarter compared to the previous year , positioning this country as the main importer of berries Moroccans. The markets of the Netherlands, Germany, Poland and Italy also showed positive growth, reflecting strong European demand for Moroccan berries.

In addition to traditional markets, Moroccan exporters have managed to break through to new horizons. Deliveries to Middle Eastern countries have increased and Morocco has strengthened its positions in Norway, Switzerland and Canada. In particular, the Indian market received its first test shipment of fresh blueberries, paving the way for new business opportunities.

With these impressive results, the Moroccan berry sector begins the year 2024 with the best auspices.

The diversification of markets and the increase in export volumes demonstrate the strength and competitiveness of this key industry for the Moroccan economy. Producers and exporters remain optimistic about the continuation of this positive trend, thus strengthening Morocco's position as a world leader in the sector. berries fresh.

The year 2024 therefore promises to be a crucial year, marked by record results and continued expansion into promising new markets.