The United States is in the middle of its national season of blueberrieswith solid volumes across the country: Michigan, California, Georgia, Indiana, New Jersey, Oregon, and Washington. "Growing conditions have been ideal and have set the stage for an exceptional season," explains Joe Klick, associate vice president of product management at Naturipe Farms.

The company is registering excellent quality both in blueberries both conventional and organic varieties, as well as their registered varieties Envoy, Keepsake, and Charisma. "We are also very excited to be able to offer an organic version of our flagship variety Mighty Blues, which maintains the same bold flavor, signature crunch, and jumbo size that consumers love," says Brian Vertrees, Senior Director of Business Development at Naturipe Farms.

The new Organic Mighty Blues format includes blueberries 19 mm or more, reflecting the company's ongoing commitment to premium genetics, advanced cultivation techniques and year-round quality.

Over the past three years, production has steadily increased, with hundreds of additional hectares planted with proprietary varieties. Combined with favorable weather conditions and the growers' expertise, these investments are generating outstanding volumes without compromising the flavor, texture, or quality that consumers expect.

© Naturipe Farms

Consistency, the key to success

Demand for blueberries It is strong and driven by consistent quality. Buyers want to be certain that every time they purchase blueberries They'll find excellent flavor, the right texture, and that characteristic burst of flavor in every bite. "We strive to offer consistency in every package," Klick notes.

Proprietary varieties, in particular, guarantee that uniformity. “They are sweeter and crispier, and have been specifically developed to offer a superior eating experience.” These varieties are hand-selected during specific harvest windows and meticulously evaluated for flavor, texture, and consistency to ensure they are clearly distinct from the others. blueberries conventional

"Because they are only available at certain times of the year and in more limited quantities, they create very attractive limited-time opportunities for both retailers and consumers," he adds.

Organic Produce Summit

Naturipe Farms is looking forward to this week's OPS trade show. "Being able to meet face-to-face with retailers to discuss fruit and vegetable strategy, where the category is headed, and what they're hearing from consumers is invaluable to us," says Vertrees.

"It allows us to connect in a way that isn't always possible, and it gives us the information we need to continue strengthening our organic portfolio and better understand what is most important to our customers."

© Naturipe Farms

The company will present its full range of organic berries, which includes strawberries, blueberriesraspberries and cranberries, and will showcase some of its latest innovations.

"One of the main attractions will be our new Organic Mighty Blues 12x9.8oz format, which brings the same experience to the organic segment as..." blueberry "Jumbo premium that consumers already know on the conventional side," shares Vertrees.

In addition, 18 oz. packages of organic blueberries will be available, responding to demand from both retailers and consumers for larger, more valuable packages. Visit booth 407 and discover Naturipe's expanded product range.