With complete success the 37th International Blueberry Seminar in the city of Trujillo, in northern Peru. On this occasion, louis miguel vegasGeneral manager Pro-blueberries, who gave an update on the blueberry market in Peru, including its marketing, genetics, and projections for the 2025-2026 season, in his presentation “Peruvian Blueberry Industry Report.”

Vegas conducted a comprehensive analysis of the industry, presenting data on each of the most relevant aspects related to the production and marketing of Peruvian blueberries in global markets and their local reality.

Updated data

The disaggregated and updated data that Luis Miguel Vegas presented and shared with the hundreds of producers and business leaders who filled the spacious halls of the Costa del Sol Windham Trujillo Golf Hotel allow Peruvian and foreign producers to understand the industry's performance in a more accurate and valuable way. This data is a valuable tool for their annual planning and provides sound guidance for investors attending this annual industry gathering in Trujillo.

The "Peruvian Blueberry Industry Report" highlighted several milestones that are worth analyzing and that could be important for industry projections, not only for the next season but also in the near future.

We already know that Peru's campaigns have seen explosive growth, except for the 2023-2024 season, which was impacted by the El Niño meteorological phenomenon. But last year's results and projections for the current 2025-2026 season demonstrate that Peru has once again resumed its trend of permanent and sustained growth.

Last season, Peruvian shipments to the international market reached 318.236 tons, with a return of USD 2.058 billion. Projections for the 2025-2026 season are projected to grow by 26%, with 405.240 tons and returns of around USD 2.500 billion for the Peruvian industry.

Not just a spearhead…

An interesting phenomenon is the drawing that the ceiling of Peruvian production makes in the current season, because in the 2022-2023 season its peak It only reached it in week 38, with 21.333 tons. A campaign that ended with 286.502 tons of Peruvian blueberries sold on the world market. In the 2023-2024 season, let us remember that it was impacted by the El Niño meteorological phenomenon, which affected production and slowed it down, reaching a peak in week 43, with 10.833 tons and a total for the campaign of only 224.889 tons.

Then, in the 2024-2025 campaign, Peruvian production resumes the growth trend, but maintains a slowed harvest, so it is in week 42 where it reaches its peak. peak, with 22.348 tons shipped, in a campaign that ended with 318.236 tons.

Until now the figures in the graphs have been spearheads, that is to say that the limits have been reached in a dizzying way, and in the same way they have fallen upon reaching the peak of the Bell.

A plateau…

However, in the current 2025-2026 campaign the figure is more like a hat or a bell, since the indices remain high for several consecutive weeks, reaching their peak peak In week 41, with 24.706 tons and a final projection of 405.240 tons. Previously, in week 39, shipments reached 22.488 tons and in week 40 they reached 24.056 tons, we said that the peak It arrived in week 41, with 24.706 tonnes, but in week 42 it was 24.566 tonnes and in week 43 it was 23.601 tonnes, thereby drawing a true plateau at the top of the season and not just a solitary point at the top of the campaign.

more surface

The cultivation area is also resuming its growth rate, rising from 21.471 hectares last season to 24.571 tons. These 3.100 hectares of growth return to the rate established until the 2023-2024 season, which ranged between 2.000 and 3.000 hectares of new cultivation projects annually. Cultivation has always been along the Peruvian coast, encompassing virtually the entire coastline, with the sole exception of Tumbes and Tacna.

Productive genetics

In the case of genetics, the Ventura variety has been gradually losing share, dropping from 34% in the 2020-2021 season to 30%, 28%, 25%, and 22% successively each season. The same applies to the Biloxi variety, which has dropped from 66% in the 2017-2018 season to 13% in the current season. New improved varieties are gradually increasing their share of Peruvian production, from 11% in the 2017-2018 season to 49% in the current season. The Sekoya Pop variety stands out in parallel, which, with its appearance only in the last three seasons, has increased its share of total Peruvian blueberry production and exports from 10% to 15%.

This commercial look at the season and the opportunities for the Peruvian industry within the international blueberry market was a highlight of the program, although the meeting's programming is very comprehensive and is geared, among other objectives, toward training producers in the use of technology and the correct interpretation of data, both from the data collected on the crop and its performance, and from the different phases of the export market.

Industry without a roof

The day will continue with a discussion of the main technical aspects and research on diseases, growth, nutrition, fruit quality, and, above all, its post-harvest life. Genetics also has a prominent place in the program, as it has been proven that the improvements achieved with new varieties have not only increased quality and productivity, but have also been a key factor in increasing demand for blueberry consumption, turning this industry into an activity with no ceiling on growth.

Without a doubt, this is the most important meeting for the blueberry industry, not only because of the international framework in which it operates, with its many challenges and threats, but also because Peru repeatedly demonstrates that the blueberry business.

Photography Blueberries Consulting – Mr. Luis Miguel Vegas, General Manager Proarándanos

Continue on World Blueberry Tour el Wednesday September 10 with the 2025th International Seminar on Red Fruits, Morocco XNUMX and technical tour where we will visit production fields in the North of the country Thursday, September 11.

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