The powerful agricultural company Planasa, which operates in Huelva, and it is the Spanish leader in red fruits, its sale has just started. It has just been announced by El Economista, which defines the operation as "the largest competitive process of the year for the venture capital market in Spain."

The British fund Cinven has not confirmed the price but the figure of 1.000 million euros is being considered.

The auction is controlled by JP Morgan and they expect significant competition among the international managers that have already shown their (financial) desire to take over the group.

Planasa has 4.000 employees and operates in 25 countries, highlighting its presence in the red fruit sector from Huelva (Cartaya).

“We are a leading company in the sector of obtaining red fruits and nurseries. Our goal is to use plant innovation and technology to meet the needs of the global food market in a sustainable way. In almost 50 years of activity, Planasa has registered more than 225 varieties that allow producers from all over the world to face the challenges of today's agriculture", said Michael Brinkmann, CEO of Planasa, of the agricultural firm.

It is the second major operation that is played in Huelva's agricultural sector. Less than two years ago, the Chilean company  Hortifrut, the second marketer of berries and the first of blueberries in the world, took over the company AtlanticBlue. The operation that monopolizes the company based in Huelva was carried out for an amount of 280 million dollars.