Morocco's export successes in the fruit and vegetable sector are no secret to sector experts. However, it is interesting to look at which markets are showing the most impressive dynamics to understand where the biggest new opportunities arise.

EastFruit analyzed the pace of fruit and vegetable exports among the top 20 Moroccan fruit and vegetable markets over the last five years. The results of this analysis were surprising.

First of all, it should be noted that among the 20 largest sales markets, only one (Russia) showed strong negative dynamics. A slight decrease was also observed in vegetable and fruit exports to Saudi Arabia and Qatar.

However, Poland emerged as the leader in terms of export growth rates among key destinations. On average, over the last 5 years, Moroccan exporters have increased shipments of vegetables and fruits to Poland by 67% each year. Of course, Poland's share in Moroccan fruit and vegetable exports remains small: only about 1%, but the export growth rate is impressive.

Among the products that Morocco supplies to Poland, the leading positions are in greenhouse tomatoes, fresh blueberries and fresh and frozen raspberries. The supply of Moroccan mandarins, watermelons and avocados to Poland is also growing quite rapidly.

If we talk about the absolute increase in export income, the undisputed leader remains the United Kingdom, which annually spends 110 million dollars or 43% more on importing vegetables and fruits from Morocco.

Among the countries geographically furthest from Morocco, Canada clearly stands out. This country increases imports from Morocco by 21% or 18 million dollars each year. This has already allowed Canada to enter among the 7 most important markets for Moroccan products. Canada buys clementines, tangerines and other citrus fruits from Morocco, as well as frozen strawberries and even fresh blueberries.