The choice of Paracas as the venue for the meeting has a meaning that goes beyond geography. Ica is no longer a secondary area on the map of blueberry Peruvian and today has an increasingly direct influence on the evolution of the business. The growth of its export share, the arrival of new projects, and the consolidation of larger-scale operations are reshaping part of the country's productive and commercial landscape.

This progress is not only expressed in more hectares or larger volumes. It also raises new questions about profitability, efficiency, logistics, resources, and responsiveness to a more demanding market. Therein lies the value of the program. Paracas 2026: in that it does not limit itself to describing the growth of Ica, but also puts into discussion the decisions that will help to sustain it

Ica and a new stage of business

The growth of Ica confirms the Peruvian model's capacity to expand rapidly into new production areas. The region has been gaining ground within the national export sector and today attracts investments, expansion projects, and companies that are committed to increasingly intensive and technologically advanced production.

This dynamism also raises the competitive standard. As the region grows, variables such as fruit quality, operational efficiency, logistical infrastructure, resource availability, and adaptability become more crucial. Therefore, understanding what is happening in Ica helps us better understand the direction the business is heading. blueberry in Peru.

Paracas Town © Blueberries Consulting

Profitability and strategy: a conversation that opens the meeting

The seminar agenda will begin with Diego CastagnassoProcurement Manager at Fruitful Berries and Blueberry Market Strategist Consultant with the talk, “From origin to consumer: Strategic decisions that determine the profitability of blueberries.” His presentation is especially relevant for a region that is expanding its productive and export weight, because it raises a fundamental question: how to convert growth into value.

The value of this presentation lies in its connection between field performance and market behavior, demand analysis, and the decisions that ultimately determine the business's profitability. In a region where new agricultural investment projects continue to emerge, this perspective is especially useful for producers, exporters, and companies that need a more precise understanding of the relationship between expansion, strategy, and return.

A panel to look at Ica's growth from within

One of the central moments of the meeting will be the panel “Peru moving forward: Projections and challenges of the blueberry industry in ICA”, scheduled for 11:10 a.m. The block will bring together John Valdivia, Blueberry Farm Operations Manager at Danper; John Paul Bentin, Production Manager of Family Farms Peru – MBO; José Luis Dibos, general manager of Surexport Peru Berries; Luis Rodríguez, Operations Manager of Hass Peru SA; and Rabbi Hernán Vilela Ríos, Commercial Deputy Manager of Paracas Port.

The value of this conversation lies in its incorporation of different, yet complementary, perspectives on the current stage of the region. On the one hand, there is the experience of companies directly involved in the production of blueberriesThis allows us to analyze how Ica's growth is being shaped by operations, investment, and management. Furthermore, Paracas Port's participation adds a particularly relevant logistical dimension to a region that is expanding its export role and needs to strengthen its integration with infrastructure and services capable of supporting this progress.

Rather than focusing on the growth figure, the panel can provide a more nuanced reading of its implications: how far Ica can scale, what conditions it needs to sustain competitiveness, and what challenges arise when a region gains volume, commercial relevance, and operational pressure simultaneously.

Port of Paracas © Logistica360

Growth also requires better organization of the business.

The expansion of blueberry In Ica, this opens up opportunities, but it also demands more rigorous business management. As production areas and export volumes increase, costs, operational coordination, resource availability, and the efficiency of the entire supply chain become more critical. Pro-blueberriesThe event's sponsor has also warned that the sector's growth is accompanied by greater demands on labor, logistics, containers, and packaging.

At this point, the value of the meeting lies in bringing together voices capable of interpreting this change from both a strategic and practical perspective. Paracas 2026 thus offers a useful platform for analyzing how the business of [unclear - possibly "the industry"] should evolve. blueberry, in a region that can no longer be read only as a promise, but as an active piece within the current Peruvian export sector.

Paracas as a reading point for the business

The realization of Blueberry Convention in Paracas 2026It connects with a broader transformation. The geography of Peruvian blueberry It continues to change, and this movement is no longer explained solely by territorial expansion, but also by the capacity of certain areas to attract investment, incorporate technology, and respond quickly to new production and commercial demands. Ica appears today as one of the territories where this process is most visible.

In this context, the meeting takes on concrete value for the industry. Not only because it brings together information and experience, but also because it situates the conversation in a region that is currently providing relevant signals about the future of the business. Looking at Ica from Paracas is, to a large extent, looking at an important part of the new stage of the industry. Peruvian blueberry.

Information about the Blueberry Convention Paracas 2026

The Blueberry Convention Paracas 2026 will be held on Wednesday, May 6, 2026, at the Aranwa Resort & Spa Hotel in Paracas. Registration will begin at 07:45 a.m., the opening ceremony is scheduled for 08:30 a.m., and the day will conclude with a cocktail reception between 18:30 p.m. and 20:30 p.m.

Check the complete program. The tickets are available here and inquiries regarding booths or sponsorships can be channeled through contactoperu@blueberriesconsulting.com

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