The industry of blueberry China is consolidating a shift in focus towards high-quality development, based on a dual growth strategy that combines strengthening domestic production with expanding international trade.

This model, which has accelerated in recent years, seeks to guarantee year-round supply, diversify the offering, and position the country as an increasingly relevant player in the global market.

Internal production drives change

The sector's growth is based, firstly, on the expansion of local production of blueberriesBetween 2020 and 2025, the cultivated area increased from 996.000 mu to 1,58 million mu, while production increased from 347.200 to 810.000 tons.

This increase has had direct effects on consumption: prices have fallen and blueberries have gone from being an exclusive product to becoming a more common fruit in Chinese homes.

In cities like Kunming, for example, peak season prices have decreased significantly, reflecting the impact of increased supply.

This process is further enhanced by the incorporation of agricultural technology. In regions like Yunnan, the use of greenhouses and soilless growing media allows for control of production conditions, improved quality, and extended harvest periods.

Offer valid all year round

One of the central objectives of the dual strategy is to ensure a constant supply. To this end, China has developed coordinated production across different regions, allowing it to cover the various seasons.

Yunnan leads the supply in winter and spring, while provinces like Shandong and Liaoning concentrate their production in summer and autumn. Other areas, such as Guizhou and Xinjiang, play complementary roles in processing and late-season production.

This scheme has been key to sustaining the growth of the domestic market and responding to an increasingly broad demand.

Imports complement the market

Despite the increase in domestic production, China maintains active demand for blueberries imported. In 2024, the country imported 38.700 tons, with Peru as the main supplier, accounting for nearly 90% of the volume.

Imports play a strategic role within the model: they ensure constant availability, especially during periods when local production is lower, and offer greater diversity to the consumer.

For exporting countries like Chile, this scenario opens up opportunities in a market that continues to grow and become more sophisticated.

Expanding exports

The second pillar of the dual strategy is the promotion of exports.

The shipments of blueberries Chinese exports have grown rapidly in recent years, going from 177,9 tons in 2022 to 2.592,29 tons in 2024, with a significant increase in their value.

The main destinations are concentrated in Asia and nearby markets, where China has managed to position itself thanks to improvements in quality, post-harvest handling and cold chain logistics.

Towards higher quality development

The advancement of the industry of blueberry It reflects a broader transformation in Chinese agriculture.

The challenge is no longer just increasing production volume, but improving quality, adding value, and avoiding competition focused solely on price. In this context, developing derivative products and strengthening the production chain emerge as key steps.

With this dual strategy, China not only seeks to consolidate its domestic market, but also to expand its international presence, in a scenario that directly impacts global producers and trading partners like Chile.