Víctor Moller, president and founder of Hortifrut, dies at the age of 79

"He will be remembered for his leadership, concern for people, judgment in decision-making and strategic vision," said the company's CEO.

This Wednesday, October 19, Víctor Moller Schiavetti, president and founder of Hortifrut, passed away at the age of 79.

"He will be remembered for his leadership, concern for people, judgment in decision-making and strategic vision, qualities that have allowed him to successfully lead the company's destiny since its creation in 1983," Juan Ignacio Allende, general manager, wrote to the regulator. of the fruit.

It was that year that Moller founded Hortifrut, today known as the largest blueberry producer in the world.

“His career has been recognized both nationally and internationally, receiving multiple distinctions, especially for his global vision of associative business, team building, caring for people, the drive for innovation and agro-industrial technology, with particular concern for sustainability,” the company wrote in a statement.

From the National Society of Agriculture (SNA) they also mourned his death.

Cristián Allendes, president of the union, pointed out that Moller “made his way years ago in an area that was unknown to many. He managed to position fresh blueberries internationally and consolidate Hortifrut as the largest producer of this product worldwide. We will remember him for his leadership in the sector and his vision of creating a company”.

your last period

In the last report of the fruit company, its founder wrote to the shareholders about the changes that the pandemic produced on humanity.

"The future holds tremendous challenges and opportunities for us, especially in balancing the equitable development and well-being of humanity, the planet and its ecosystems, contributing to prosperity and sustainable quality of life for future generations," continued Moller.

In his last letter as president of Hortifrut, he outlined the future of the company. He stated that, having already become the largest marketer and producer of organic blueberries in the world, they now had the objective of "developing the best genetics, quality, specialization, technology and talent, which would allow us to achieve the highest productivity and quality of berries, using the least amount of resources; water, land area and inputs per hectare and per kilo produced and marketed”.

In addition, he highlighted that Hortifrut continued to grow throughout the world, with plantations in Portugal, Ecuador and Colombia, expansions in Mexico and China and strengthening its presence in Asia, Europe and North America.

"Hortifrut is a baby, but it has enormous growth potential," he said after a shareholders' meeting in 2018.

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