In the business world it is known that it is necessary to have special qualities to succeed and it is said that the main thing is to have a brain that has "business intelligence", which experts call Business intelligence (BI).

However, this innate human quality, like all other intelligences, must be fed with data, information and knowledge that allow it to design business strategies with the possibility of success. These elements are provided by the Market Intelligence (IM) organizations.

Without data there is no knowledge, without knowledge there is no intelligence, without intelligence there is no good strategy, without good strategy there is no achievement.

The new Agronometrics

The IM collects information and data related to the specific industry in which it operates in order to determine segmentation, opportunities and challenges, penetration, or existing metrics and volumes in order to understand the state of the market, that of competition, and your own product.

In this field, the relaunch of Agronometrics confirms its objective of achieving that the data of the fresh produce market of the US market is obtained, disclosed, and shared in a more accessible way, including innovative tools, such as more continuous market updates, alerts permanent prices, and a friendlier and easier navigation through the commercial data of the United States Department of Agriculture (USDA).

Easy access

With this latest version of Agronometrics, the company offers a central dashboard that is easy to access and maneuver, for both experienced and newcomers. The goal is that everyone can achieve a better understanding of the markets, and with just one click users have access to comprehensive weekly summaries of market data related to your product or others of interest.

“With these tools, many people use the site to keep up with what's happening in their commodity markets, or to study historical trends to get a better idea of ​​what the future holds,” says Colin Fain, CEO of Agronometrics.

This major restructuring of the service is the culmination of years of customer requests, modifications, adjustments, and the creation of new tools and reports to gain insight into USDA data. The new interface allows all the elements to work better together, making it much easier to navigate the site and make use of market data.

Reliable information

Additionally, price alerts let users know when a major price change has been detected. Individual users can also fully customize the service, saving the reports that are most important to them for easy access from the dashboard.

“What people appreciate most about the service is the ability to access reliable market data when they need it. This way, our customers are not stumbling around in the dark when looking to make an important business decision, ”adds Colin Fain.

Agronometrics works with a wide range of companies throughout the supply chain, to whom it makes USDA shipping point prices and USDA movement volumes available. Its main clients are producers, exporters and recipients of fresh produce, but it also works with a handful of retail chains, foodservice companies, investment firms and academic researchers.