Agrovision has harvested its first commercial crop of Chinese-grown blueberries, less than a year after signing an agreement with the Longhua Residents' Committee to introduce large-scale berry farming operations in China's Yunnan province.

According to Stone Wang, CEO of Agrovision China, the crop “exceeded expectations in terms of quality and yield.” The fruit, marketed under the Meiyili brand, sold out within 24 hours of reaching the market, highlighting China’s growing appetite for high-quality fresh berries.

While Agrovision has been supplying China through its farms in Peru and Morocco since 2018, this first local harvest in Yunnan marks an important milestone in the development of its business in China. The region’s warm, tropical days and cool nights offer an optimal growing microclimate for its main blueberry varieties.

Agrovision has stepped up its efforts to meet Chinese demand for fresh blueberries, which has grown by around 40 percent annually over the past five years. The company is evaluating the possible expansion of its operations in Yunnan in the coming years, while continuing to invest in advanced post-harvest technologies, elite varieties and sustainable agricultural practices.

The company has also optimized its supply chain by utilizing the newly opened Peruvian port of Chancay, which has reduced transit times for imported blueberries by 10 days. This dual-origin strategy aims to provide a more consistent availability of local and imported fruit to meet growing Chinese demand.

“Our current efforts represent more than a successful harvest – they demonstrate our ability to replicate our proven superfruit strategy in key global markets,” said co-founder and CEO Steve Magami. “Consumers around the world want reliable access to superfruits that deliver the same exceptional experience, whether in Shanghai or Los Angeles. We are making enjoyable, nutrient-dense superfruits an accessible and delicious part of everyday snacking around the world.”

Agrovision said its presence in China goes beyond production. The company has created hundreds of seasonal jobs in Yunnan and implemented comprehensive training programs to develop local agricultural expertise. “These initiatives, along with investments in infrastructure and sustainable practices, contribute to the economic development of the region and align with our mission to create a lasting positive impact globally,” the company said.