WATSONVILLE, CA – California Giant Berry Farms announced the availability of its GIANT™ blueberries. These large (over 20mm), flavorful blueberries are now available in a vibrant new label design, selected by California Giant’s consumer audience. This modern new label celebrates a product that California Giant has expanded since opening its state-of-the-art blueberry packing facility in Santa Maria, California.

“We’re thrilled to see our new jumbo blueberry label in restaurants and stores,” said Kyla Oberman, marketing director. “The fun, new design reflects the premium quality and exceptional size of these jumbo blueberries, and we’re confident it will resonate with shoppers.”

California Giant GIANT blueberries are available in bulk from March through August, with peak availability in April and May, according to a press release. Sourcing begins in Mexico, moves to California, and then shifts to the Pacific Northwest as the growing season progresses, to ensure a steady supply of these tasty berries throughout the spring and summer.

Impressive in size and superior in flavor, GIANT blueberries are sorted for color, firmness, size and other quality indicators using a state-of-the-art Unitec sorting line at the Santa Maria facility. This ensures that only the highest quality berries make it into each clamshell package. The Santa Maria packing plant serves as a hub for California Giant’s growers and third-party suppliers, offering co-packing assistance and reinforcing the company’s commitment to supporting its industry partners.

Jumbo blueberries are a rapidly growing segment of the berry category, reflecting evolving consumer preferences. Nielsen data shows double-digit growth in both dollar and pound sales compared to the prior year, with jumbo blueberries also increasing their dollar share of the total blueberry category. Notably, the top three jumbo blueberry items accounted for 50% of total dollar sales, and the top ten items accounted for an impressive 90%, highlighting strong consumer demand for premium jumbo-sized offerings.

“The data is clear: consumers are looking for larger, higher-quality blueberries,” added Tim Youmans, vice president of sales for California Giant. “Our GIANT blueberries meet that demand, offering an exceptional consumer experience, complemented by California Giant Berry Farms’ rigorous quality standards.”

California Giant continues to fulfill its mission of providing the ultimate berry experience by offering a year-round supply of fresh berries that represent the highest standards of quality and consistency.