The sector of blueberry The food industry has undergone a profound transformation in recent years, driven by consumers who demand quality and flavor with every purchase. New generations are changing eating habits, in a context where a decline in fruit and vegetable consumption is evident.

In response, companies are positioning themselves to further promote the product, repositioning it in new consumption occasions. They are no longer just offering this red fruit as a dessert or a recipe ingredient, but as a snack in any situation. All for a consumer who values ​​fruit and is willing to invest in a satisfying and repeatable experience.

In this scenario, Fruitist, producer and marketer of blueberries[Company Name] continues with its vision of offering a quality product twelve months a year, in order to reverse this situation and elevate its category. Thus, Fruitist has strengthened its work with producers of Egypt y Moroccostrategic markets that allow it to reinforce its objective of having blueberry the 52 weeks of the year.

The shift in consumption patterns has ushered in a new era for the sector. Fruitist recognizes that the snack format has become essential for reaching these new consumers, and they are looking to go further by collaborating with retailers to expand and find new spaces where consumers can access a quality product. These are locations not previously associated with fresh fruit sales, representing strategic opportunities for the brand.

An example of retailers' willingness to move forward in this new direction is offering products outside their natural habitat, fruit shops. "Customers don't know they can buy fresh fruit at a gas station; we have to encourage them with a differentiating visual element," emphasizes Pascal Orphal, business development director.

© Fruitist

To ensure that there is blueberry Offering quality snacks at cinemas or gas stations will allow consumers to have a healthy snack in contexts where this alternative didn't previously exist, and will attract new customers. Using eye-catching visual elements, such as large refrigerators or decorative posters, is the first step in bringing this strategy to fruition.

"Customers don't know they can buy fresh fruit at a gas station; we have to encourage them with a visual element."