Hortifrut announced the launch of a new festive format of 100% plastic-free berries for the Christmas season. The packages will be available simultaneously in Europe and various Latin American markets, with a special focus on Chile, Colombia and Brazilthrough selected retailers.

The proposal combines a seasonal themed design with a clear message: to offer a fresher and healthier alternative to the typically sugarier products of this time of year, expanding the reach of the berry category and connecting with new consumer segments.

In Europe, the line Berry Christmas This joins other seasonal innovations that Hortifrut This has been introduced in recent years in response to the growing demand for themed, convenient formats with a lower environmental impact. The idea is for berries to gain ground as a consumption option associated not only with health, but also with celebration.

In Latin America, the new packaging is part of the company's market development strategy to boost consumption of berries produced in the region. In Chile, Colombia, and Brazil, they will be sold under the brand name. Berry Good, with the aim of revitalizing the category through recognizable, approachable packaging that is consistent with wellness and sustainability trends.

“This launch reflects our close relationship with customers and consumers, and our ability to anticipate what they are looking for this season: freshness, convenience and sustainable packaging.”Said Stephanie Giorgi, global marketing director of Hortifrut.

The executive added that the goal is to scale these types of innovations to all markets where the company operates: “We know that many consumers already perceive the blueberries as a 'sweet and healthy' alternative. In Latin America, we will unify the offering under a single brand, Berry Good, to strengthen brand recognition and build a clearer emotional connection with the brand.”.

For its part, Jorge Lima, general manager of Hortifrut LatamHe emphasized that the region remains a key driver for the category's growth. “In Latin America, we continue to develop the category with proposals that boost traffic, turnover, and value at the point of sale. Berry Christmas is a format that connects with our consumers through the emotion of the Christmas"The flavor and health benefits of berries, while reinforcing our commitment to the environment." Indian.

The new festive berry packages will be available from December in chains such as Eurospin (Italy), Spar (Austria) and Bananar (Iceland), as well as Spid and Jumbo (Cencosud, Chile), Carulla and Jumbo (Grupo Éxito, Colombia), Pão de Açúcar and Santa Luzia (Brazil), consolidating a coordinated rollout between Europe and Latin America for this Christmas season.